5 Ways Salesforce Customization Can Help You Improve Customer Experience and Conversions

The importance of Salesforce Customization

It’s not often that a CRM (customer relationship management) system doubles up as a tool to help build customized and connected customer journeys.  But when a company claims a market share as large as 19.8% of the global CRM market, there is no doubt that it can be your most trusted partner in charting customer journeys.  It is none other than Salesforce that continues to help raise the bar for customer experience year after year. 

The customer experience (CX) has been the primary focus of successful companies, and 68% of marketing leaders admit their companies compete based on customer experience.  It would be impossible to create a meaningful CX without substantial data and a deeper understanding of the customer journey. 

67% of marketers believe a connected customer journey across all touchpoints is crucial to enhance customer loyalty, but only 23% were delighted with their ability to leverage customer data. 

Image source: Salesforce state of the connected customer report – Third edition

Salesforce CRM helps you manage your customer data, gives a 360-degree view of the interactions between you and your customers, and offers constant updates about customer activity.  Most importantly, it helps you create experiences that lead to conversions and brand loyalty. 

The milestones in a customer journey

Offering tailor-made solutions to customers and enhancing the overall experience can be challenging. The customer journey typically involves six important stages:

  • Awareness – It’s when the customer comes across your brand for the first time.
  • Acquisition – It’s the stage wherein a consumer converts into a lead by interacting with your products or services.
  • Onboarding – The customer is now interested in your brand enough to make the first purchase.
  • Engagement – This is the time to deliver new and personalized experiences to keep the customer engaged and connected to the brand. 
  • Retention – This is a crucial phase as you have to ensure customers are not losing interest in the brand and stop them from going off the trail.
  • Advocacy – It’s the time for happy customers to speak about their experience with the brand through reviews and positive feedback. 

All of the above phases need solid communication and collaboration tools and tons of data.  You will have to visualize diverse scenarios and the numerous paths customers take to reach your brand and engage with it.  You need to use data effectively to take your customers on a more rewarding journey. 

That’s what American Express did by combining data and the power of Salesforce Customer 360 to empower their customers to make smarter decisions.  The company had a broad view of their customers’ spending patterns, and Salesforce customization helped the company convert this data into insights to make their lives easier.  It transformed the travel experience for customers with secure phone payments and helped their employees with business tools to solve customer pain points.

The WOW in customer experience

Out of 15,000 global consumers and business buyers participating in a survey, 85% of business buyers and 79% of consumers said the experience offered by a company is as important as the products and services it provides.  

This is particularly true in a day when it is difficult to distinguish products by brand and price.  Customer experience has become the distinguishing factor helping companies build lasting relationships with customers.  But the wow in customer experience comes through customization. 

As per the State of Sales report, customer satisfaction has become the most critical metric.  This is precisely why salespeople who once focused heavily on closing transactions are monitoring it more than any other metric.  Customer experience is now the most critical factor for growth and success.  Salesforce customization helps you enhance it. 

Image source: Salesforce.com

While Salesforce configuration has been popular due to simple ‘point & click’ and ‘no code’ features, it is Salesforce customization that is helping companies manage their business.  It helps carry out routine tasks like sending email alerts, creating custom reports, customizing page layouts, and adding/deleting/modifying fields and objects. It integrates with third-party applications like Outlook, Gmail, Echosign, Docusign, and Quickbooks. 

The Salesforce Catch-22 

Salesforce ensures better business performance and offers you the functionality that goes beyond typical of mass-produced, cookie-cutter software.  It gives you the power and freedom to create your own unique processes.  But there comes a time when you realize that it is not as perfect as you thought it would be despite having the best solution. 

Some dashboards may not be as enlightening, a report may seem incomplete, a field or two may have to be added, and the processes may not be adequately automated to achieve the desired result.  You may want your Salesforce CRM to work with existing third-party systems to address specific requirements.  You may also want to get a detailed view of customers to broaden sales prospects.

It happens to the best of us and often requires us to go beyond standard configuration and customize what needs to be done.  88% of survey respondents in a recent research report said it is imperative to have a complete and consistent view of their customers across channels and platforms. Yet, only 31% have such a unified view. 

Examples of Salesforce customization include third-party integrations, visual force emails, and modification of page layout with CSS. 

You can change the look and feel of the user interface if you wish to make it more relevant.  For instance, you may want your employees and customers to see the corporate logo and colors and make the whole user interface branded.  Top companies are constantly working towards addressing the pain points at scale to define and offer the perfect customer experience. 

Here’s what you can achieve with greater customization and capabilities:

Highlight a message 

AIDS United is a classic example of Salesforce customization for how they customized their donation forms.  They leveraged the open API of the Salesforce solution to create a more engaging donation page.  Through a simple Click & Pledge, they encourage visitors to dedicate their gifts and make a recurring monthly donation.  

Build a centralized database 

Data centralization is crucial for fast decision-making.  The right data can be used effectively to improve the user experience. College Track wanted to manage volunteer check-ins across six locations and hence chose to create a customized volunteer profile page. 

Volunteers entered their names into the tablets available at the entrance of the facilities every time they signed in and out.  Information was now readily available, and the connected endeavor gave the feeling of the tablets talking to each other.

Add a functionality 

You may want Salesforce to autogenerate quotes and email them to your clients.  Or you might want it to automate processes to auto-generate contracts to send them to customers for e-signing.  After all, better digital capabilities are critical for day-to-day functioning. 

BOKS relies on its custom-built page to allow trainers and coaches to monitor attendance and send out bulk messages.  It uses WordPress as the content server allowing users to add updates that typically translate into a Visualforce page.

Build custom apps 

You may have to customize Salesforce to address a particular need.  Perhaps, you may want to build an app to manage specific onboarding processes or a lending management application.  With Salesforce customization, you can build a secure app that can be scaled as the business grows.

Companies leverage Einstein features to build artificial intelligence-powered apps that get smarter with every interaction. 

Integrate with existing tools

Salesforce offers APIs to enable developers to integrate with existing solutions.  Such integration tears down silos and allows decision-making based on data related to different aspects of the business.  Without integration, it is difficult to see how a specific change affects the organization.  On the other hand, integrating data helps reduce data entry burdens and errors.

Penneo, a RegTech company, improved productivity and end-user experience by customizing Salesforce solutions.  The company customized Salesforce CRM to give their people and marketing agents a complete overview of leads and customers to get the data and connectivity they wanted.

Create the perfect CX with Trigent

Dynamic and user-centered experiences always lead to conversions and an increased Salesforce ROI.  Our technology experts can evaluate your current business structure and make recommendations based on your unique business needs. 

Get the necessary support and tools to implement complicated customizations.  Call us today for a business consultation. 

Total Experience (TX) = No More Silos. Learn From Real-life Use Cases

Gartner recently announced the top technology trends for 2022 to enable organizations to deliver growth, digitalization, and efficiency for the next three to five years. These trends help CIOs and IT leaders discover direct digital routes to connect with their customers while protecting margins and cash flow.

Total Experience (TX) has been identified as a key trend that can drive greater customer and employee experience through holistic management of stakeholder experiences. Experts say it creates the confidence, satisfaction, loyalty, and advocacy necessary for attracting and retaining customers.

Total Experience puts an end to silos

As defined by Gartner, ‘total experience is a strategy that creates superior shared experiences by weaving together the four disciplines, i.e., the multi-experience (MX), customer experience (CX), employee experience (EX), and user experience (UX).’ Successful organizations across diverse sectors embrace it to ensure a more integrated approach internally and externally.

Gartner believes in the transformative potential of TX, touting it as the means for organizations to outperform competitors by 25% in satisfaction metrics for both CX and EX by 2024.

Organizations are now working towards delivering an excellent TX by integrating technologies to break down silos. It is impossible to separate customer and employee experience strategies into silos.

UX, CX, and EX are connected and cannot be viewed in isolation. Poor UX will always lead to unhappy customers. On the other hand, a happy employee will work harder to keep your customers happy. Therefore, organizations are focusing on elevating the TX rather than working on each of these components individually to create a sustainable competitive advantage.

TX is the game changer every retail business needs

To elevate the TX, it is crucial to understand its components in detail. These include:

Multi-experience (MX) – It refers to the overall experience a brand offers through its products and services across multiple touchpoints. 32% of consumers won’t hesitate to walk away from their favorite brands after just one bad experience. In Latin America, this trend is even more prominent, at 49%.

User experience (UX) – It refers to the user-friendliness that comes with the design, usability, and functionality of your brand offerings. Modern consumers want speed, convenience, helpful employees, and friendly service, and each of these factors has been rated above 70% in importance.

Customer experience (CX) – It refers to the quality of your interactions with customers across the customer journey and how you make them feel. 63% of consumers are happy to share personal data if it translates into a great customer experience.

Employee experience (EX) – It refers to the overall experience of employees at every touchpoint during their tenure and the way you make them feel. Human interactions are critical, with 82% of U.S. and 74% of non-U.S. consumers wanting more of them. The same applies to employees too.

Considering that 54% of U.S. consumers think the customer experience offered by most companies needs improvement, it is important to close the gap between expectations and experiences.

It won’t be easy to enhance all the aspects of TX in one fell swoop. While giving the best experiences to your customers across multiple channels and touchpoints, you need to delight and inspire your employees too so that they deliver stellar service. But it’s attainable with proper planning and powerful tools.

Digital transformation empowers organizations with the data required to offer Total Experience.

Let’s assume a business has everything – a physical store, digital presence, an app, social media presence, intranet, a website, and a database. How wonderful would it be if all these elements interacted and worked in tandem? So, every time customers visit a physical store, you could notify them about offers on different products via app notifications. Your employees could use this information to interact with your customers and drive engagement.

What you would eventually achieve is Total Experience.

Gartner explains it well, citing the example of a telecommunications company. The company deployed an appointment system through its existing app so that every time customers were in the range of 75 feet from the store for their appointment, they received:

  • a notification to facilitate a smooth check-in process
  • an alert to inform them of the wait time to enter the store safely to maintain social distance

And that’s not all; the company even increased the number of digital kiosks so that employees could simply co-browse with customers to guide them through their tablets without touching their devices. This resulted in a seamless, integrated overall experience for both – customers and employees. The rationale behind this whole exercise was to improve safety and satisfaction.

Several companies are using a similar model due to the pandemic.

TX in action

To deliver the perfect TX, you need to use the machine and human capabilities ideally. You need to close the gap between customer expectations and how your employees deliver them.

60% of respondents participating in a survey said they would stop doing business with a brand if the service offered was not friendly. 46% said they would abandon it if the employees were not knowledgeable. Ritz-Carlton Hotels deal with customer grievances effectively and allow their employees to use up a whopping $2,000 to rectify a bad guest experience.

Happy employees lead to happier customers and a thriving business

Publix is quick to acknowledge this and pampers both. Publix employees will literally walk that extra mile to take you to the item you are looking for. They will guide you for quick checkouts and help you take groceries to your car. These employees get benefits like healthcare, retirement plans, tuition reimbursements, employee discounts, and the status of being an owner of the company. Publix is the largest employee-owned company in the U.S and gives its employees the pride of ownership.

Zappos, too, continues to WOW with its happy community of customers and employees. Among other things, Zappos even tries to keep pace with the moods of its shoppers. Zappos representatives can thus talk about different things to make their customers feel heard and appreciated or keep the conversations to the point while taking orders or facilitating exchanges and returns. These unique interactions are possible due to the management level decision-making power it bestows upon its employees.

Touchpoints to consider for a cohesive TX

There are multiple touchpoints to consider to reach out to customers effectively without increasing employees’ workload.

Website – An easy-to-navigate, mobile-responsive website is crucial. Toronto-based retailer Marquis Gardens uses its website effectively to reach out to customers in rural areas and promote their physical space.

Retail stores – Brands like Rebecca Minkoff are leveraging technology to ensure innovative in-store experiences. Apart from smart mirrors and self-checkouts, the store has a digital wall that helps you order a drink or request assistance.

Social media – Social media sites are now adding ‘shoppable’ functionality to their sites so that shoppers can instantly buy what they like. Instagram is leading this trend. With powerful technologies like augmented reality and virtual reality, brands like Charlotte Tilbury urge shoppers to virtually ‘try-on’ myriad make-up looks using AR-powered digital mirrors.

Of course, there are other touchpoints too that necessitate a cross-functional collaboration. The key is to identify avenues and opportunities to ensure that customer experience is not fragmented and disparate across digital and physical channels. You must leverage artificial intelligence and machine learning technologies to eliminate data silos and identify gaps.

Offer stellar Total Experience with Trigent

It may not be easy to master TX in the current digitized experience economy. But you can work towards it to accelerate business value and drive satisfaction and loyalty among employees and customers.

Trigent can partner with you to create the perfect integrated customer journey and offer the best TX.

Call us today to begin your TX journey with us.

5 Key Points Any Fintech Solutions Provider Must Keep in Mind to Succeed

Digitalization and COVID-19 have altered the financial landscape significantly making fintech solutions an absolute must for financial services. Fintech was initially considered as the technology that was applied to the back-end systems of financial institutions.

Fast forward to 2022, it lets you manage everything on your smartphone from helping you pay for your food to managing insurance and trade stocks. It allows you to lead your financial lives successfully without feeling the need to visit brick-and-mortar establishments.

The appetite for Fintech apps has grown to such an extent that they are now an integral aspect of financial management. User experience has been a key factor driving this growth. The use of online and mobile banking has increased worldwide with Asia leading the way.

Thai e-wallet TrueMoney grew tremendously during the pandemic and has been one of the most downloaded free Android apps in the country. Along with Japan’s LINE Pay, it is predicted to grow by over 200 percent between 2020 and 2025.

On the other hand, India is outpacing the world with digital payments rising from $61bn in FY16 to their current value of $300 bn. The Unified Payments Interface (UPI) has witnessed a surge of 103 percent in transaction values in 2021 as compared to the previous year.

While those like Paytm expand the scope of their offerings with prepaid mobile recharge services, gold trading, and bill payments, the battle for market share continues to get fiercer with contenders like Google Pay, PhonePe, and WhatsApp.

Mobile apps are now the preferred touchpoint

Fintech mobile apps are seeing an increase in installations, session times, and retention rates with the rise in innovation and offerings. Some of the top fintech apps to consider include MoneyLion, Robinhood, Chime, Nubank, Mint, Revoult, Coinbase, N26, Finch, and Tellus.

Modern apps are now facilitating diverse functions and use cases such as lending, blockchain/crypto, insurance, regtech, payments, investments, trading, money transfer, wealth management, and mortgage. Fintech apps can benefit your business in a big way.

Some of the top benefits include:

  • Greater reach – You can reach a wider audience and keep them updated with the latest information.
  • Improved functionality – You can add features to improve your business and empower customers.
  • Unparalleled convenience – Customers can use apps on the go and are more likely to explore new services.
  • Enhanced operational efficiency – You can streamline operations by integrating software to offer lower prices and greater value to customers. This can make your business more efficient and increase revenue along the way.

Korea’s super app Kakao has given its users a robust mobile-only bank platform combining marketplaces and banking functionality. In just 24 hours of opening, it had managed to garner 300,000 subscribers thanks to its user-friendly and effective marketing strategies.

Key things to remember to turn your app endeavor into a success story

While building the perfect FinTech app, it is important to remember a few things that would ultimately determine the success of your app.

  1. Security is paramount

While every financial transaction is based on trust and reliability, the app is expected to be secure at all times. It needs to adhere to legal regulations and compliance practices. Consumer data needs to be protected and customers should be offered complete peace of mind.

Fintech is vulnerable to cyberattacks since it involves sensitive financial data. It is, therefore, crucial to add the required security layers and test the app thoroughly to ensure that the coding is foolproof.

Precisely why PayTouch leverages biometrics as a security measure allowing payments with fingerprint detection. Customers do not require cards or PINs, and can easily track all their transactions online.

Blockchain-based systems are now becoming popular due to their ability to deter attacks and make apps unbreachable. According to a PwC report, more than 50% of technology leaders believe artificial intelligence will drive change while 40% of organizations are looking up to blockchain to transform the way financial services are delivered. We believe both these technologies play a crucial role in keeping threats at bay.

  1. Everybody wants a Super App

Every consumer expects ‘One app to do it all’. One app, one sign-in are fast becoming the norm. Modern users want to do multiple things including buying gold, booking tickets, and managing investments. Precisely why Bank of America is all set to launch an all-in-one app to attract new customers, bolster its digital ecosystem, and improve customer service.

Considering that 1 in 5 adults in the United States invested in stocks or mutual funds between October and December 2021, the easy-to-use app is expected to reduce the pain points for customers ensuring a seamless digital experience.

An all-in-one experience can undoubtedly be enticing but super apps have thrived only in a few markets. A super app is touted as the Holy Grail of the digital economy, and those like PayTM and Flipkart are making a beeline to claim a bigger market share with a diversified portfolio. And yet they lack the dazzle to impress consumers.

Consumers prefer choice over brand loyalty and are willing to explore and compare before buying anything. Besides, companies are trying to build use cases beyond their primary domain of expertise instead of collaborating with others. Precisely why PayTM couldn’t carve its niche in eCommerce and Ola Cabs ended up dropping Foodpanda soon after acquiring it.

Not to forget UberEats which burned a whopping $3 billion only to give away its food delivery business to Zomato later. Rather than capitalizing on individual strengths, these companies are fragmenting the market.

Companies will have to work towards fostering partnerships and ecosystems. They will have to invest time in opportunity mapping and conduct an exhaustive study of the competitive landscape. The focus should be on developing the customer value proposition to ensure high user stickiness. A robust data analytics engine can help provide the necessary insights to get started.

  1. A frictionless customer experience should be the ultimate goal

A simple and easily navigable UX (user experience) / UI (user interface) is what is needed to ensure convenience and a frictionless customer experience. Intuitive, UX-driven payments are the need of the hour and streamlined navigation is the hook on which they rest.

Thailand’s Piggipo allows users to have their own financial advisor to help with budgeting and handling myriad other things. It allows subscribers to manage multiple cards via a single interface, track their spending, and schedule payments. It also allows them to set spending limits and check their credit card statement in real-time.

System performance is critical to delivering the perfect customer experience. Time is of the essence when it comes to use cases like payments processing. App developers must optimize system performance keeping the end-to-end impact in mind. They need to adopt agile methodologies like Scrum and Kanban to ensure rapid iterations, minimize risks, and enhance business value.

  1. Everything has to be customer-centric

Gojek understands this well and offers more than 20 services in diverse areas including transport, food delivery, and logistics. HUMANS.uz, on the other hand, offers a fintech service, mobile phone cellular services, and an online payment system along with a cashback for top-ups, savings, transfers, purchases, and bill payments.

Data analytics makes it easier to understand your consumers. Data insights can improve operational processes and transactional data can be used to offer better customer experiences.

For instance, you can use the data to risk-assess loan applications and offer them loans just when they need them. While traditional banks are still struggling to make sense of siloed data and get a good view of their customers, you can step up and serve your consumers with meaningful solutions.

Although every endeavor should keep the ‘customer’ at its core, other factors like time-to-market, scalability, and maintenance should not be overlooked.

  1. You must provide a solution to a market problem

According to the State of Finance App Marketing report, Asia & Pacific region has over 1230 fintech apps. In 2020, marketers had spent US$ 244 million to get new users taking the number of paid installations to 600 million. It’s easy to get lost in the crowd unless you pick a specific problem and address it effectively. Only then would you be able to have a competitive advantage and a greater market share.

That’s exactly what Square Inc. did. McKelvey (one of the founders of Square Inc.) was unable to process a sales transaction worth $2000 in 2009 since he didn’t accept credit card payments. The transaction costs made credit card processing extremely expensive for small businesses back then.

He teamed up with Jack Dorsey to create a hardware prototype that would solve this problem for smaller retailers and individuals. It was a square card reader that was sent to users for free to connect through the audio jack of mobile devices and facilitate payments. Square charged a nominal fee of 2.6% along with an additional transaction fee of 10 cents and the company was soon making humongous profits.

Interestingly, Square Inc. became a fintech success story even before fintech was born. The company attributes its success to the low transaction fees and the $0 fixed cost for card purchase. But none of this would have happened had the founders failed to see the advantage and the opportunity in payment processing.

The right technology partner could be your first step to fintech app success

It takes an experienced partner to understand the intricacies of fintech. The best-laid plans and the biggest ventures can fail too if they lack proper research and strategy.

A classic case in point is the fall of N26 that had announced its US operations amidst great fanfare in 2019.

With America’s oldest and most celebrated bank Axos as its banking partner, the Berlin-based fintech promised an unparalleled digital banking experience to its customers. Yet, it recently announced its decision to close its US operations.

So, what went wrong?

Despite claiming to be for everyone, it was for no one since it lacked a definite market niche. There was no feature differentiation and challenger banks were already offering what they could. In a strong regulatory environment, it is important to define your customer and differentiate the customer experience.

In contrast, Chime and Varo were very clear about who they were catering to – low to middle-income consumers – irrespective of whether they spent their whole time on their smartphones or not.

Build your fintech solutions with Trigent

Emerging tech holds the key to fintech app success. At Trigent, we make organizations digitally ready with next-gen technologies like AI, IoT, and blockchain.

We can help you navigate through the many challenges of fintech app building. Call us today for a business consultation.

Off the Shelf vs Custom Software: Making the Right Choice for Your Business

Here’s all that you need to make an informed choice on off the shelf vs custom software

Digital transformation has propelled businesses to adopt automation and scale up their processes to stay ahead of the competition. While doing so, they have two choices – to buy a ready-made off-the-shelf solution created for the mass market or get a custom software designed and developed to serve their specific needs and requirements. 

The difference between off the shelf and custom written software

Several readymade solutions are available in the market that is incredibly easy to use. SAP, the enterprise resource planning (ERP) system, is a classic example of what you can achieve with off-the-shelf software powered by built-in intelligent technologies. 

On the other hand, Airbnb has been using customized CRM (customer relationship management) software to create a tailored marketplace to elevate the customer experience.

Choosing one of these two options depends solely on the type of business, its specific requirements, the budget in hand, and a few other factors. In this blog, we intend to help you make an informed decision that serves the best for your business. 

To build or to buy?

It can be overwhelming for organizations to choose between off-the-shelf software and custom software. It is essential to balance the long-term growth plans of the business with its short time needs while making a decision.

Before we dwell further, let’s take a look at the basics of off-the-shelf and custom software. 

 Off-the-shelf software is a pre-designed software developed to cater to the needs of a wide range of customers. It has the following benefits.

  • Ready-to-use with few configuration steps
  • Flexible commercials including annual licensing and pay-per-use
  • Ready templates and workflows depending on Industry and Use Case

However, being a standard version designed for a wide range of customers, it may fail to meet some specific needs of a business. Some of the features may be irrelevant and new features would be difficult to add. Besides, an undifferentiated offering would also mean businesses would lack the distinction to stand out in the market.

On the other hand, custom software can be tailor-made to fulfill all the requirements of a business. Precisely why McDonald’s decided to cook up its own software to manage its supply chain decades ago. While its competitors used packaged point-of-sale software, McDonald’s created PC POS, a two-part system, that helped it reduce the cost of POS systems down to approximately $15,000 to $20,000 per restaurant.

A more recent example includes Uber API which utilizes custom software in transportation to make the driver experience more rewarding through its intelligent navigation and guidance systems. Amazon too uses customized enterprise software solutions to collect data and boost revenue, while Netflix is relying on custom software to offer personalized entertainment.

Those who critically evaluate their business requirements understand the potential customization holds in maximizing growth, decreasing costs, and increasing revenue. 

A natural health products company increased its order throughput by 150% with a next-gen CRM application. Find out how!

Precisely why even popular off-the-shelf platforms like Shopify2 offer a high level of customization through its eCommerce solutions. Shopify allows businesses to build a visually appealing online store while providing security, reliability, speed, and a powerful suite of marketing tools. It empowers them to make it SEO-friendly and mobile responsive to ensure utmost shopping comfort. 

Choosing custom software is easier when you know the feasibility, user experience and effort required to realize the desired solution. 

Organizations are often tempted to start with an off-the-shelf solution, and they end up buying them too, only to realize their limitations in the long run. Unlike off-the-shelf solutions, custom software solutions are designed specifically for in-house use, helping organizations digitize processes to improve overall efficiency and performance.

The implementation difference

With a constantly evolving technology landscape, coding is no longer what it used to be. It’s fast, efficient, and relatively simple, as the proliferation of open source has made code snippets readily available for programmers. A smooth, drag-and-drop interface allows them to create highly advanced applications without writing a single line of code. As long as programmers have the essential knowledge about coding, they can develop custom software as required with the necessary features

Of course, you will also need an in-house team to develop the software and address challenges pertaining to requirement gathering, app design, testing, support, feature enhancements, patches, and general maintenance that would require dedicated time and effort. 

Off-the-shelf does not call for writing codes, but companies may often find themselves struggling to use agile methodologies to their full potential. Challenges usually arise due to a lack of skills required to use those platforms and insufficient customization. 

Besides, successful implementation is not just about technology but also revolves around the people within the organization who may require training before they can adapt and accept accountability.

The decision to build or buy will require buy-in from key participants to ensure proper communication and collaboration among users, developers, customers, and business partners.  

The cost factor

The initial cost of off-the-shelf software is usually low and affordable since it gets divided among multiple users who buy the same software license. 

But is off-the-shelf ‘good enough’?

The initial cost has been a major draw for most opting for ‘off-the-shelf’ solutions. But it may often end up costing you more over time since you will have to spend on customization to align with your business requirements. For instance, if you need cloud-centric or mobile-specific features, those may not be inclusive of your standard package forcing you to pay a little extra to get these additional perks.

The cost of custom software, on the other hand, will have to include the assessment, designing, wireframing, and building costs. 

The cost of custom software will depend on the time and resources required to complete the project and the user interface (UI) and user experience (UX) you intend to create. It will also depend on whether the software development is on-site or off-shore. 

Off the shelf vs custom software : The 80/20 decision criteria

A readymade solution with a limited scope of functions and standard workflows is great for small businesses. The software can be launched quickly, and users dive into the new ways of working quickly without expert guidance or an extensive learning curve. But you should be aware of the perils of working with a one size fits all solution. Businesses need to measure their ROI based on the nature of their workflows, the tools and technologies they need, and the pain points they wish to address.

We recommend the 80/20 rule.

In other words, the off-the-shelf solution you choose should offer at least 80 percent of the features you are looking for and require only 20% of customization. But if you need further customization, you should evaluate the customization effort required versus having custom-built software. The key lies in mapping your long-term ROI so that your efforts and investments align perfectly with the organizational objectives, team goals, and nuanced workflows. 

The custom application advantage

Custom software comes with a world of benefits and is hence preferred by many. Companies wanting to expand their footprints may choose to develop a custom platform aligned with their goals. Partnering with specialists can be an excellent option for those wanting the versatility of custom software but are not in a position to put together and manage a specialized team in-house.

Trigent recently helped a technology-driven fashion accessories retailer develop an easy-to-use mobile app. The application was designed by combining  Augmented Reality, Artificial Intelligence, and Machine Learning to help digital shoppers determine the fit of their footwear from the comfort of their homes.

The custom application helped the retailer offer a differentiated experience for its millennial customers, maintain its leadership in the industry and increase its user base by 17%. The application also increased the usual sales three times and decreased product returns by 57%.  

Want to know how? Read our case study 

Build with Trigent

Our technology experts have been helping companies upgrade their technology stack, empowering them to reimagine their business and better engage with customers. Our suite of software solutions is just what you need to automate and revamp business processes. Our deep domain knowledge gives us an edge to design and build software for the specific needs of diverse industries. 

Unleash business growth and ensure business continuity with custom software from Trigent. Call us now for a business consultation.


  1. https://www.salesforce.com/in/?ir=1
  2. https://www.shopify.in/

Is Conversational AI Right for Your Business?

Alex is desperate to get his vehicle tire replaced ahead of the long drive early the next day. The local tire store is closed for the day and opens late morning. Looking for options, he logs into the tire company website and is greeted by a new avatar.

Emma: Hello, I am Emma, here to help you. What are you looking for today?

Alex: Hi – I need replacement tires for my SUV.

Emma: Sure, I will be glad to help with that. Please select your vehicle make from the options provided ……

A few minutes later, Alex signs off, thanking Emma. He just placed an order for express delivery of two spare tires for his SUV to be delivered by 5:30 am. He is relieved. He can now catch a good sleep before he sets out on his long drive the next morning. 

In today’s world, while humanity sleeps, smart AI bots stay awake and keep your business ticking, answering routine questions, taking queries, recording service requests, or even helping complete a sale. With little or no human interaction from the business. An incredible upgrade to customer experience –unimaginable just a few years ago. That is the power of Conversational AI. 

As businesses transform digitally, they find that conversational AI for customer experience (CX) are viable options that must be considered.  

Read more: 5 Points to Evaluate Before Adopting AI in Your Organization

Key elements of Conversational AI

Conversational AI is an interesting blend of tech Natural Language Processing (NLP), machine learning (ML), deep learning, contextual awareness, and Art. It allows bots to converse like human beings by recognizing speech text, understanding context, understanding multiple languages, and creating as close to human interaction as possible. Art brings a human touch, elements of empathy, mannerism, and contextual personalization, making it seem very real.

Conversational AI comes in two flavors: AI chatbots that are predominantly text-driven and AI voice bots that serve voice responses. The realism in voice (personal language preferences, dialects, and tonality) brings a new stickiness level to the CX instance. 

Unlike older generation chatbots, Conversational AI bots are not script-based, rule-driven programs. The AI element (especially in voice bots) aims to ‘understand’ unspoken emotions and customize the menu’s responses to ensure a more meaningful experience. 

Technology components

Conversational AI technology includes NLP, machine learning, dialog management – which might need NLU (Natural Language Understanding) – where unstructured customer inputs are mapped based on context and keywords to something that can be interpreted. It then gets presented using NLG (Natural Language Generation). 

The process uses orchestrated responses for conversation flow, using the client’s history, context, and past responses as required. For Conversational AI voice bots, ASR (Automatic Speech Recognition) and TTS (Text to Speech) routines need to be integrated with necessary customization and training. This throws up unique challenges as language, and human interactions have cultural elements that vary widely across geographies. 

Successful deployments of Conversational AI are driving a change in the business rationale for its consideration. Initially, the business case for AI Chatbots evolved around reducing the human resource costs required to provide 24×7 Customer Service. However, when implemented correctly, it reduces people costs, saves on training, unlocks efficiency, and increases sales – a priceless return on investment!

Examples of successful conversational AI deployments

  • Financial Services: PwC, a globally reputed Big 4 Accounting firm, deployed AI-powered NLP-based chatbot to answer queries on HR, finance, and business process policies. Available to 10,000 employees in one region, PwC frees up the HR team to focus on more strategic issues and less on routine matters. 
  • Airline Sector: Lufthansa’s Elisa, Nelly, and Maria are the airline’s trained AI chatbots that go beyond answering routine questions from passengers. These chatbots will even connect a passenger to a live speaking human agent when required. The passenger doesn’t need to wait in line, and the agent has a complete context to address the query quickly.
  • Services & Utilities: Bluehost is a leading hosting services company with a chatbot well equipped to handle most client queries. This includes billing details, pending bills, current plans, renewals, and some others.
  • Insurance Industry: Geico, a leading insurance company, has its now popular and friendly AI virtual assistant, Gabby. Gabby is also in constant learning mode as it trains on customer inputs and queries to improve further. 
  • Fashion Industry: Sephora is a popular fashion brand that is an early adopter of conversational AI chatbot tech. The bot throws up a quiz for a new visitor, which it uses to customize recommendations and create a user profile. The bot allows you to apply various products to your selfies to visualize how you look in them. The popular bot is now rolled out across multiple platforms, including FB Messenger.

Not a panacea

Understanding customer process, system maturity, and knowing which customer touchpoints to automate are critical. If AI is introduced in a hurry before all customer interface contexts, workflows, and escalation paths are clearly defined or understood, it can create chaos and do more damage than good. 

Make sure you ask for the latest version of the AI model from the vendor, understand the road map, and consider the best for your deployment. The AI models need to be trained for your specific business context, product categories, and business logic. Also, test internally or do a pilot for early adapters and measure feedback to see the response before full-fledged large-scale deployment. Remember, AI is a tech solution and will not fix a broken business or client process.

Watch our video to learn more on improving your capabilities for AI/ML testing

Conversational AI is here to stay. Apart from all the apparent benefits stated in this article, the bot is a goldmine of data that can help conceptualize targeted campaigns and build memorable engagements if mined correctly and integrated into CRM. As other related technologies improve (such as gesture tech), expect AI chatbots to become a ‘must have’ for most businesses.

AI deployments are soaring in the business world at multiple touchpoints – from websites and social media platforms to apps and HR systems catering to customers and employees. 

Start a conversation with Trigent today

Conversational AI ensures your customer experience goes up a notch. Find out at what customer touchpoints in your business you should consider deploying conversation AI and how best to implement the solution. Ask our retail gurus at Trigent. We have developed AI solutions for our customers in the healthcare, banking and finance, transportation, and logistics industries. Benefit from our experience. We are optimistic this chat will help drive an entirely new conversation with your customers.

Over 70% of customer interactions will rely on chatbots in 2022. Delight your customers with Conversational AI. Let’s talk

Control Tower in Logistics – Optimizing operational cost with end-to-end supply chain visibility

The competitive business landscape and ever-changing needs of customers are reshaping traditional supply chains today. With globalization and organizations looking to extend their geographical scope for lower-cost sourcing options and emerging markets, the complexity of supply chains has increased. The increase in outsourcing makes effective collaboration with partners imperative for efficient supply chain operations. 

In addition to these complexities, organizations have continuous pressure to improve their profit margins and increase revenue. Supply chain executives are often under enormous pressure to cater to the needs of their customers while optimizing their supply chain operations cost-efficiently. These critical business challenges drive the need to create solid end-to-end capabilities for supply chain visibility.

Supply chain visibility is the most vital enabler for managing businesses both within the organizational boundaries and across the boundaries. Visibility across processes, right from the receipt of an order to its delivery, provides the flexibility, speed, and reliability to gain a competitive advantage in the form of well-controlled supply chain functions.

Supply chain control towers embody the leading principles of supply chain visibility to address this need. It integrates data from multiple sources to provide end-to-end visibility across the supply chain, improve resiliency, and respond faster to unplanned events. A control tower in the supply chain helps organizations prioritize, resolve, and understand critical issues in real-time.

Current state and phases in supply chain visibility

Supply chain visibility, in short, includes the process of how organizations capture data and interconnect it to retrieve the vital supply chain execution information. It provides a comprehensive view for tracking information, material, or cost by monitoring the main dimensions in a global supply chain, such as inventory positions or shipment status or real-time order movements, to make well-informed decisions based on facts.

Many logistics organizations have implemented or are in the process of adopting solutions for supply chain visibility. However, they reflect different phases of maturity. The maturity level is identified by the associated processes, skills, and tools involved.

Leading practices for supply chain visibility

A successful solution for supply chain visibility is deployed around five main principles for a holistic view of the inbound and outbound operations.

Understanding Control tower

Control Towers are cross-divisional organizations with integrated “information hubs” to provide supply chain visibility. These hubs gather and distribute information, allowing people trained to handle these capabilities to identify and act on risks/opportunities more quickly.

It provides end-to-end visibility to all the participants involved in supply chain logistics. These may include manufacturers, distribution centers/warehouses, logistics, shippers, carriers, 3PL, 4PL, and store-end customers.

Also read: How supply chain visibility is reducing operational costs in logistics

A control tower helps capture and correlate relevant supply chain data from all entities involved in the operation, be it freight details, inventory positions, or transportation parameters. It supports real-time update capabilities with the help of the latest technologies like IoT and predictive analytics to monitor possible supply chain disruptions in goods movement or material shortages.  In short, control towers help implement a centralized decision-making system that focuses solely on fulfilling the end user’s needs. 

The importance of control tower in logistics

A control Tower provides round-the-clock visibility, enabling real-time feedback to customers through video, voice, or text. In short, a control tower in logistics operation offers greater reassurance and efficiency, irrespective of time zones, office hours, or holidays.

A control tower implementation is managed by a team of supply chain experts, who monitors the movement of goods throughout the supply chain. The freight movement data is then collected and analyzed to ensure that the essential service requirements are met. This data can be used to prevent potential disruptions or take corrective actions.

A team of highly experienced professionals then makes decisions based on the real-time information obtained to ensure that all service commitments are met and that customers remain happy and satisfied. The customer can follow up on special requirements concerning their cargo, such as temperature control, time constraints, or relevant security/customs clearances.

Achieve end-to-end supply chain visibility and optimize operational costs with control tower solutions from Trigent. Contact us now!

Key benefits of control tower in logistics

The Control Tower is pivotal for effective supply chain management. They help manage any unpredictable, potential disruptions in supply chain operations. They enable better planning, decision-making, proactive event management, improvement of the performance of supply chain partners, and sophisticated supply chain analytics.

Some of the benefits of control tower while streamlining dynamic management of the supply chain are as follows:

  • Enhancing logistics operations
    • A control tower platform can be configured to help manufacturers gain better insights into retaining supplies and raw materials.
    • Help carriers enhance their ability to fulfill orders quickly for customers. 
    • Reduce Inventory 
    • Speed up detection and reaction times
  • Achieve end-to-end visibility
    • Control tower systems provide details on freight movement to multiple stakeholders involved in the logistics world. 
    • Correlate data across siloed systems to provide actionable insights and manage exceptions
  • Improve service levels such as total cycle time and on-time delivery
    • Better insights and accurate information help companies improve their delivery rates. An optimized control tower helps them achieve this critical goal. 
  • Reducing costs
    • Every business looks to optimize its profits, and in most cases, this is achieved by reducing costs of operation and goods.

Implementation approach

The need for a quick response is more significant than ever before. Organizations need actionable recommendations derived from intelligent strategic inputs to respond quickly and effectively to mitigate risks and unforeseen circumstances. Control towers plan, monitor, measure, and control logistics in real-time to deliver compelling, essential strategic capabilities and cost efficiencies.

Here are some pointers to ensure the successful implementation of control towers in your organization:

  • Ensure standardization

To fully realize the benefits of a control tower, it is necessary to harmonize all the processes that it is mandated to control. Hence the first step of implementation should be to define integration standards among all the actors involved in the operation, i.e., manufacturers, assembly lines, warehouses, logistics, delivery stores, and customers.

  • Central oversight, local execution

Maintaining a balance between central oversight and local coordination for execution is crucial in bringing in the required business knowledge for building robust solutions for day-to-day operations. It enables the field to use the insights and act based on ground realities.

  • Multifunctional involvement

Establish a successful control tower implementation by including representatives from all relevant functions. They should also be given a clear idea of the individual benefits and working across the system. 

  • Pragmatism

Ensure a “feasibility-first” approach over the theoretical best practices to help deliver a control tower solution that fulfills all the preset objectives within a reasonable time frame. 

  • Knowing when to stop

It is always essential to keep an eye on the returns and avoid any adoption efforts that provide a low return. 

Break free from visibility challenges with control tower solutions from Trigent 

The recent pandemic and disruptions induced by the current digital transformation wave have put logistics organizations under immense pressure to perform. The highly experienced team at Trigent provides comprehensive and customized solutions to ensure end-to-end visibility while streamlining your supply chain operations.

End-to-end visibility and significant cost reduction for our customers have made Control Tower solutions a critical service in our offerings. Book a consultation with us to know more.

Modernize Your EDI System for Faster, Flexible Integration and Scale

The challenges posed by the pandemic are urging businesses to be agile and responsive. Both consumers and companies have undergone a significant evolution since the onset of the pandemic. The focus is now on digital transformation and its role in building resilience during anticipated or unforeseen events. The responsibility on the technologies and architecture that connect retailers, distributors, suppliers, manufacturers, and customers is enormous.

To deal with the disruptions caused due to the pandemic, organizations are now dependent on a highly available and scalable Electronic Data Interchange (EDI) more than ever before. Those who have already implemented it are looking for ways to optimize it and improve their supply chain operations and ensure stability and visibility. Not surprisingly then, the global EDI market1 valued at $2.46 bn in 2019 is now predicted to touch $49.21 bn by 2027 at a CAGR of 9.5% during the forecast period 2020-2027.

EDI enables organizations to move their paper-based documents such as purchase orders, invoices, and documents related to payments, inventory, shipping status, and other business-critical processes to a standard electronic format. It replaces traditional business communication with automated capabilities that allow organizations to share data in real-time. It is a boon for modern organizations in an ecosystem where goods and services are constantly exchanged as part of their supply chains.

Why modernize your EDI system?

Although EDI has been around for years as a dominant protocol in the world of B2B, the systems that enable the exchange of EDI documents have now moved to the cloud. The modern EDI setup simplifies the regular maintenance necessitating robust data backups to safeguard data at all costs. The modernized versions of EDI offer up-to-date features and security measures that are required to streamline your operations, securely exchange data, and increase business efficiency.

EDI integration facilitates data collection, visibility, reporting, and analysis. Efficient EDI transactions also ensure prompt and reliable product and service delivery, resulting in positive business outcomes and superlative customer experiences.

But as with every other technology, EDI integration also requires a bit of work and planning. There are things to remember and pitfalls to avoid to get the full benefits.

Here are our top 3 recommendations.

1. Incorporate flexibility to scale with Modern EDI system architecture

The one lesson we learned well in 2020 is the certainty of change. Things can happen when you least expect and turn your world upside down. In business scenarios, change comes in the form of unforeseen events. While the pandemic caused significant turbulence, seasonal changes along with industry and region-specific events are widespread. When the business network is available in the form of cloud or hybrid solutions, it is easier to scale up and down to accommodate these sudden fluctuations in transaction volumes. 

Cloud EDI system software comes with technological and business process improvements to offer greater elasticity and agility to your business. While traditional EDI enabled connections between external partners and internal resources, the new version connects partners, applications, services, and data with end-to-end combinations of both internal and client-facing business processes.

2. A robust B2B infrastructure

Your trading partners and vendors need seamless connectivity to fulfill your business demands and exchange information without disruption. The modern Cloud-based infrastructure with Native Apps, modular design, and APIs offer multi-enterprise connectivity and visibility that consistently demonstrates its ability to manage unprecedented growth in transaction volumes. 

Logistics companies have confessed to losing over $250,000 annually due to poor integration2 while 9 percent said they are losing $1,000,000 or more due to technology integration issues. Thirty-four percent of the research study participants admitted they depended heavily on manual integration processes and suffered from slow decision-making.

The right technology partner can help you implement EDI best practices while providing the necessary maintenance and support. EDI/B2B data typically comes from vendors and partners and a good service provider will help you manage it well to optimize performance and free up strategic resources.

3. Privacy and data protection

With the shift to the Cloud, you need to do everything possible to protect data. EDI brings you closer to your supply chain partners, which means essential details about your organization are vulnerable. Global operations bring in different legal frameworks, cultural differences, and diverse privacy and data protection rules. Encrypted transfer protocols and proper data storage are critical for end-to-end processes. 

You need to understand the sensitivity of data to incorporate best practices. For instance, invoice data is more sensitive than order data since it includes commercially sensitive information that needs to be protected from misuse. Ohio-based logistics startup Sauder Woodworking recently embraced a B2B fulfillment suite replete with EDI automation to drive business agility and security across its B2B ecosystem.

 Making a case for API

Modern application development enables companies to innovate rapidly by using cloud-native architectures with loosely coupled microservices that interact via Application Programming Interfaces (APIs). EDI architectures are transitioning from traditional monolithic models to a modular design that is enabled by APIs. 

Justin McMillan, the COO of logistics consulting company UpstartWorks, confirms, “Traditionally, EDI is a very strict, specification-driven technology or a way of transferring data. EDI uses AS2, a data transfer protocol, to ensure that the data between two parties is secure when it’s transferred. Whereas, API’s allow for flexibility in its abilities to customize, as it’s based on a programming format where you can make calls to certain sets of data to receive whenever you need to.”

The truth is API can serve as the perfect complement for EDI. Rather than pivoting from EDI to API, we need to augment EDI integration with API capabilities to optimize supply chain efficiencies. 

While EDI works effectively for batch processing mission-critical transactions such as financial documents, APIs come in handy for real-time data exchange.

For instance, freight carriers need real-time efficiency as well as secure B2B data exchange. APIs give them a competitive advantage with real-time shipment status and load-tender responses. At the same time, EDI formats support new standards for mission-critical transactions as per government mandates to ensure reliability and security. By integrating both into backend systems, freight carriers get the ideal mix. 

Explains Frank Kenney, director of market strategy for Cleo, “All along we’ve told our customers and prospects, ‘You’ll need real-time end-to-end visibility. You’ll need a way to connect on-prem to the cloud. API isn’t replacing EDI, they’re complementary, and you’ll need a single platform that can do both. You need the agility to turn on a dime. And you’ll want the choice to either do it yourself, get it as a managed service, or figure out some combination of the two. It’s all about you being in control of the customer experience. It’s all about optimizing your business ecosystem and creating value through integration.”

APIs help connect directly to applications and transactional systems like ERP for instant data transfer. API-driven transactions need lesser storage, memory, and computing effort to manage data exchange, making it easier to secure them with encryption and authentication methods. APIs also help onboard new partners quickly and self-service onboarding processes, making it easier for faster EDI data exchanges. No wonder APIs are an essential milestone in the digitalization roadmap of modern organizations. 

So if you are already using established EDI methods and practices to support mission-critical processes, you can strengthen them with API capabilities without making an additional investment to build separate infrastructure. A unified platform that supports such a blended solution will do the trick.

Winning with EDI

While there has been a lot of speculation and deliberation around EDI systems, the fact is EDI is here to stay. It offers concrete benefits to users and works exceedingly well in diverse IT systems. Giving it an additional boost with APIs can enhance your capabilities significantly. Collaborate with a service provider with ample experience in EDI and API integration to eliminate complexities from your business environment and get an edge to manage supply chain operations efficiently.

Switch to EDI with Trigent

Decades of experience and a highly competent team of technology experts allow us to help you improve data transfer and accuracy with EDI and API-enabled solutions. We can enable advanced supply chain process automation while supporting you during the entire process. 

Count on us for your modernization endeavors and unlock the true potential of a robust EDI system.

Call us today for a business consultation


  1. https://www.theinsightpartners.com/reports/electronic-data-interchange-edi-market/
  2. https://www.businesswire.com/news/home/20201214005149/en/One-in-Three-Logistics-Firms-Loses-250K-Annually-Due-to-Poor-Integration 

Digital Asset Management System – A must-have for all businesses

What are digital assets?

Wikipedia definition: “​​A digital asset is anything that exists in a digital format and comes with the right to use”. For example – video, music, documents, images, presentations, digital tokens (including crypto), data, or anything an organization or individual owns or has the right to use.

As we move ahead with digital transformation more and more businesses are increasingly dependent on digital assets. Today, even existing physical assets such as documents and prints are actively digitized. Digital assets are convenient as they occupy less physical space, are easy to retrieve, and can be transported/transferred easily.

Businesses who have already made the shift to digital assets include, 

  • Legal / Law firms
  • Advertising Agencies, Media houses
  • Broadcasting
  • HR and Recruitment firms
  • Movie Production houses
  • OTTs

Major industries such as retail, manufacturing, import-export houses, insurance, finance, and logistics companies are all in various stages of digital transformation.

With increasing convenience comes its own set of problems, and in this case, it is the management of the digital assets that we create and convert from the existing ones. This is especially true for Business Service companies that create, use and distribute different types of documents and related content. 

What is digital asset management?

Every individual and organization starts by organizing their files and their assets in a traditional hierarchical system on their local computers,  USB storage devices,  and of late on the cloud ( Google Drive, email, Dropbox, etc.). Once there is a need to share these assets and use them in collaboration, they resort to shared drives and transfer these assets via email, etc. 

While this kind of organization works on a small scale, the system gets easily overwhelmed with an increase in the number of users and assets.  

Eventually, the challenges present themselves:

  • Single paradigm of classifying our assets – different users / functional-units classify assets differently. E.g. Sales dept will want contracts classified by customers or geography while the accounts teams may want them classified by chronology, billing, risk etc. In short, one size does not fit all.
  • Sharing assets with others – Providing access to “other teams” or third parties is initially simple and can be monitored. However over time, as the content and the teams involved increases, it can spiral into a complete chaos. The most ideal use case would be to provide access to specific assets and probably for a finite amount of time. This brings us to the next point.
  • Security of assets – In 2015, all the first four episodes of the Game of Thrones season surfaced online before it even got aired because the Media outlets provided the episodes for viewing as a part of the review process. This was catastrophic. Sensitive content especially of monetary value needs to be secured and there should be an audit trail to trace any leaks.
  • Version control – While presentation.ppt,  presentation1.ppt, presentation-ver2.ppt would work for an individual or at a small team level, it would require additional tracking effort or worse cause confusion under unwanted circumstances.
  • Automation – Digital assets typically go through a standard workflow including (not limited to) publishing onto websites, pushing to 3rd parties, Watermarking, QA  QC, Approvals etc which could be potentially automated to provide better efficiency.

Enforcement is a key challenge in a discipline-based system and things get cumbersome. There are several Sophisticated DAMs available in the market and when the time comes it is best to get one in place. 

When is the right time to consider a DAM?

Adopting the right technology at the right time is significant for the growth of any business. Here are some points that will help you identify if it is the right time to adopt a DAM in your business 

  1. Are digital assets a significant part of your business?
  2. Does your workforce spend a lot of time looking for files?
  3. Have you had to do a work from scratch when it could have been repurposed from an existing asset?
  4. Are you making duplicate purchases of assets because existing assets cannot be found?
  5. Are unapproved files being used fairly regularly?
  6. Are you losing time validating the “Final version” against the other versions?
  7. Are you spending a significant amount of  time on tasks that can be automated such as watermarking, resizing, transcoding etc?
  8. Does sharing large files require a process which is not as easy as sending email?
  9. Are you finding difficulty in identifying a secure store for your assets?
If you have 3 or fewer “yes”You still have some time. Keep a sharp lookout for the most common cases mentioned. 
If you have 4 – 6 “yes”It is time to start looking for a DAM. It is also a good time to get familiar with a Digital Asset management system. 
If you have more than 6 “yes”Now might be a good time to get your DAM in place.

The losses and risks associated with the loss of Digital Asset Management systems are becoming a standard around the world. The cost of loss and efficiency is real and it has a direct impact on your business.

Hence ensure to be proactive rather than reactive. Also keep in mind that once you have identified the DAM and Vendor, there is still time left (you are the best judge of this) for Deployment, Migration, and User-acceptance. Ensure you plan it well to make this initiative successful. 

Find the right DAM

Once the decision is made to go in for a Digital Asset Management system, there are several choices that need to be made. Broadly they are based on capability/features and cost model.

Features and capability

Consider the following features:

  • Types of assets you will store on the DAM. E.g. Audio, documents, images etc.
  • Attributes of indexing for search and retrieval. E.g. content keywords, Approval status, date, value, vendor etc
  • AI based DAMs can automatically tag features for indexing such as contents of scanned documents, image contents, video and audio content keywords which makes content ingestion a much simpler step 
  • Any automated processes you would like to run on the assets – watermarking, transcoding, resizing
  • Federated Authentication – Consider a DAM that will be able to integrate with your existing authentication system so that the existing system Admin processes will take care of your access management and the users will not have to remember another set of credentials
  • Sharing and permissions – the access various users have to the assets or groups of assets
  • Compatibility with your existing platform and software
  • Any APIs that need to be integrated with the DAM

Buy vs Hire

There are many solutions that can be bought off the shelf, configured, and deployed onto the cloud of local infrastructure based on your requirement. If you already have IT infrastructure and personnel then this is probably a good approach. 


Several DAM solution companies offer a SaaS model where you can just pay a monthly fee and everything is handled. This is typically a good option if you don’t want the upfront expenses or don’t have a dedicated infrastructure team.

Migrate to a Digital Asset Management System

By now you should have zeroed in on the Digital Asset Management system if not already purchased one or subscribed to one.

  • Make sure all the use-cases of all the teams involved are handled. All integrations are in place and all the automated processes are working with their respective types of assets.
  • Ensure you have a buy-in from all the stakeholders involved about the move and set a date.
  • Create the required structure and the attribute lists.
  • Ensure all potential users get their credentials on the new system 
  • Provide training to all the personnelle who will access the DAM
  • Move / Import all existing Assets to the DAM and ensure all new assets are added to the new system.
  • Decommission the old system. This is a very important step as “old habits die hard” and familiarity makes users go back to the older system.

Some popular digital asset management software

Here are some popular DAMs as per industry leadership sites. Most of these are SAAS-based models. These are pay-as-you-go models and can be a good starting point.

  • Bynder 
  • Canto
  • Digizuite
  • Image Relay
  • Northplains
  • Widen Collective

For the more adventurous ones who already have IT infrastructure and a team that can manage the system, here are some open source options:

  • Islandora 
  • Phraseanet
  • Pimcore
  • Daminion Standalone Basic – The basic standalone is free. They also have a managed service which is a paid model.

A good approach here is to involve your technical team to check on technical skills compatibility and also evaluate the features and their maturity. Even better is to deploy a working copy and test out all the use cases required by all the teams. Most of the open-source projects come with APIs and defined frameworks to extend their functionality.


Get in touch with us for a quick free assessment of your requirement and suggestion for a suitable solution. 

Leverage APIs to Transform Healthcare

There was a time when the healthcare industry largely relied on phone calls and fax machines to establish interoperability within the system. Health records would exist in different versions in different places and often critical health data would be too scattered to give a clear picture of a patient’s health. Then came a time when the concept of value-based care began taking root and the importance of having data in one place in an easy-to-access format made tremendous sense rather than collecting it from a multitude of data silos. 

The healthcare industry was now waking up to healthcare analytics, interoperability, and the importance of APIs. Across a forever-expanding healthcare landscape, application programming interfaces (APIs) gave organizations the opportunity to streamline and share data for meaningful exchanges between systems.  

APIs allow systems to communicate and depending on how they are configured they can do a lot more. They can send data, retrieve data, or even update individual health records as and when required. The ability of a healthcare facility to determine the coverage a patient is entitled to for a particular procedure after feeding information about the patient into their system that is linked to insurance companies is a classic example of how empowering APIs can be. 

Interoperability lies at the core of APIs and demonstrates how critical coordinated care is for the healthcare industry. Understanding a patient’s journey is important to ensure they are on the road to recovery quickly and effectively. The fractured details of a patient’s clinical story however often pose a big challenge. For instance, it is important to know if a patient after leaving a facility following a surgery signed up for a remote monitoring program or was taken care of at home with the health of a home health agency. These are the finer things that add up to create the bigger picture. 

APIs are a booming market and the healthcare API market is expected to grow at a CAGR of 8.72% in the forecast period 2021 – 2028 accounting for USD 440.76 million by 20281. APIs are creating dynamic digital ecosystems to help the healthcare industry attain operational excellence and improve customer experiences. APIs are clearly setting the stage for successful treatments and recovery ensuring interoperability every step of the way.

The role of APIs in the evolving healthcare landscape

The proliferation of smart wearable devices and wellbeing apps is further iterating the role of APIs in the digitally advanced health and wellness industry of today. The global wearables market grew 27.2% year over year in the fourth quarter of 2020 and the shipments of wearable devices globally have now touched 153.5 million2

The pandemic has further accelerated the need for a better lifestyle and wider access to healthcare. The US Centres for Medicare and Medicaid Services are largely relying on APIs to bridge the gap between patients and healthcare. In fact, both healthcare organizations and payers need to use APIs – particularly the Fast Healthcare Interoperability Resources (FIHR) standards to attain optimum interoperability. 

Explains Jay Bercher, deputy program manager at Solutions By Design II, “It goes without saying that APIs have closed the gap in many ways on how information is sent, retrieved, and processed. However, some technological gaps have appeared. As there is a lack of data standards in the industry and multiple technologies, APIs must be created custom to the needs of the service it is providing for each system.”

Technologies such as Artificial Intelligence (AI) are also key drivers. AI is facilitating the conversion of patient information into crucial diagnostic information to help detect conditions early on. Today, data sharing with correlations is helping in a big way. Just to iterate this, if 500 people are buying medicines for cough and cold using their credit cards in a particular area around the same time, it indicates the possibility of an outbreak in that particular area. 

Different instances and scenarios highlight the importance of data and data sharing. APIs are increasingly being used to conduct wellness programs using cloud-based solutions to promote healthy lifestyles, offer behavioral change capabilities, and set fitness goals to stay on the wellness track. 

As wearables and the Internet of Things (IoT) become mainstream, APIs enable the swift transfer of data for users to review and act upon. Data from third-party accounts is also gathered to enable a more integrated approach towards healthcare. 

Ensuring interoperability in the healthcare ecosystem

The implementation of FHIR (Fast Healthcare Interoperability Resources) in healthcare systems for electronic data exchange will make sharing and accessing healthcare data faster. They prepare both the healthcare payer and the provider systems to afford greater access for patients to their own healthcare information by defining a standard minimum of data that must be made available.

As Health IT system developers implement the interoperability standards, they must shift the focus to meet their immediate interface requirements to conform to interoperability standards. The FHIR specification provides a roadmap to interoperable data exchange. This ensures that the adherence to this specification means all of the supported system interactions will work with other systems claiming conformance to the same standard.

The challenges and barriers to API adoption

Despite all the attention that APIs get and with nearly 90% of healthcare stakeholders considering APIs to be mission-critical for business strategies as per a study3

  • Only 24% are actually using them at scale
  • 67% of providers, 61% of payers, and 51% of healthcare tech vendors expect to use APIs at scale in 3 years

Providers participating in the study were more concerned about security (52%) and cost (47%) while payers had other concerns such as technical infrastructure (45%), privacy (43%), and lack of industry standards (43%). The learning curve is steep and calls for specialized skill sets to create or use APIs and address the challenges in adopting them. Patients need to understand the role of APIs too and standardization methods need to be employed to ensure efficient use of APIs. 

Ben Moscovitch, project director of health information technology at Pew Charitable Trusts points out, “Increased use of APIs—particularly those based on common adopted and consistently deployed standards—has the potential to make healthcare more efficient, lead to better care coordination, and give providers and patients additional tools to access information and ensure high-quality, efficient, safe, and value-based care. Yet obstacles remain, such as some hospital hesitation to grant patient access to data, lack of bidirectional data exchange, confusion around the process of implementing APIs, and potentially prohibitive fee structures.”

Some of the most common challenges include:

  • Data security – Providers are responsible for the security of patient data, and the absence of security measures or compliance checks can lead to vulnerabilities. 
  • Data complexity – The healthcare system is huge and complex with patient data spread across several databases. A longitudinal health record of patients is necessary to ensure proper care delivery.
  • Data authority – Sometimes, a single patient may have two different medical records citing opposite or different medical conditions. This can be frustrating as physicians will be unable to determine which one is more accurate or updated. 

Looking ahead

Seamless bi-directional data interoperability is what everyone is working on. Once we figure out a way to navigate APIs in healthcare, hospitals, clinics, and facilities will discover more use cases to leverage the value of APIs. Those who have realized its potential are already leveraging tools for designing, testing, and monitoring APIs for seamless integration and interoperability across the ecosystem.

API is the backbone that is necessary to create efficient ecosystems that can support seamless data capture and exchange for an integrated value chain. If the data is clear and accurate, stakeholders will be able to connect the dots more efficiently. 

Trust Trigent for a successful API implementation

Trigent with its domain knowledge and technology expertise helps stakeholders across the healthcare continuum drive innovation and scale to meet enterprise requirements. We offer tools and solutions for the effective implementation of APIs and help you monitor them throughout the API cycle. 

Our integration solutions have been helping healthcare providers and healthcare-related professionals leverage patient data successfully for better health management. We can help you too. 

Call us today to book a consultation. Our technology experts would be happy to help. 


  1. https://www.pharmiweb.com/press-release/2021-04-27/healthcare-application-programming-interfaces-api-_finalized-market-set-to-register-healthy-cagr-du
  2. https://www.idc.com/getdoc.jsp?containerId=prUS47534521
  3. https://www.changehealthcare.com/insights/state-of-healthcare-APIs

SDK vs API – All you need to know to make an informed decision

Building software in the current world requires high-speed development to meet ever-changing business needs. Products and services are delivered incrementally in Agile mode. 

To meet speed and quality requirements a development team will need to identify the following:

  1. Development tools and frameworks that ensure standardization.
  2. Ready made solutions that can be integrated directly or customized to serve their needs.

Modern development approaches need to make a choice – SDK vs API to meet these challenges. Instead of wasting time and resources on researching, developing, and testing, teams can use a plethora of APIs and SDKs with extensive community support.

SDK vs API Examples

An SDK is a full-fledged installable library, while APIs are services exposed by a third party or another service, to be communicated with. Both take away the development effort of a module or feature that you might not be ready with.  Depending on the scenario a developer or team will either need an SDK or just an API. Making an informed decision on when to use one over the other is crucial to successful software development. 

To understand this, let us take an example in which we want to build a native health tracking app. The app will have the following features:

  1. Social authentication through Google or Facebook accounts.
  2. Location tracking to figure out distance covered from point A to B as per the user’s activity. It could be cycling or walking.
  3. BMI calculator.
  4. Diet options.

The list can continue, but we do not want to digress from our main intent of understanding SDKs and APIs.

The first thing to consider while building a native mobile app is that there needs to be an Android and an iOS version to serve the majority of users. Whether one should go in for a native or a hybrid app or build the 2 variants using a Cross-Platform approach requires a separate discussion in itself. The starting point for it could be the skills available in-house.

Android app and social authentication implementation

For our scope, let’s just consider the Android app. The official language for building Android apps is Java. Kotlin also has become an official language for Android development and is heavily promoted by Google. C, C++ runs natively on the phone. Then there is LUA which is not supported natively and requires an Android SDK. You can even use C#  depending on your team’s core competency. This will require either Xamarin with Visual studio or Unity. 

We are going to choose Java here.

The best way to get started for a Java developer is to install Android Studio which is an IDE that automatically downloads the Android SDK and emulator.  The Android SDK is a complete set of development, debugging, testing, and build tools, APIs, and documentation. Using the SDK you can generate APKs that can be deployed to different Android-supported devices. The developer just focuses on the language of his choice based on what is supported by the SDK and uses standard code and framework to get the app up and running. 

The next feature to be built is single-sign-on into the app, using a social account. Both Google and Facebook provide client or server-side SDKs to hide the complexity of the actual implementation and enable the integration through popular languages. The developer just rides on the authentication provided by Facebook and Google. Additionally, the user also grants the app the permission to access information or perform operations on either platform based on our need. In our case, we will have to use the Android SDK provided by Facebook and Google.

To sum up, the Android SDK enables the following:

  1. Enables development of the Android app using a language of our choice, Java.
  2. Provides APIs to access location, UI, camera and other native features. 
  3. Enables localization of the app for different languages through the SDK’s framework if required.
  4. The Java code is compiled to an  Android application package along with the required libraries of the SDK

Hence for our health tracking app, we can use the Android SDK for social authentication

Unsure of which SDK Framework to use? Send in your requirement and we will be happy to assist you!

SDK vs API – Location Tracking Functionality

One of the key features of the app we are trying to build here is to figure out the distance walked or cycled by the user. We can take the route of custom implementation by spending a couple of days or weeks to come up with an algorithm, implementing and finally testing it. A better approach would be to use an out-of-the-box solution such as Google Maps and save on SDLC time and effort.  Google provides both SDK and API related to Maps and distance. In our case, we do not really need the entire Google MAP SDK. We can use just the relevant APIs such as the Distance Matrix API.  It gives you the distance and time between one or more endpoints. 

Let’s consider the Javascript implementation of the distance matrix API. The end-point provided looks like this:


Based on the above URL we can glean that an API comprises of the following –

  1. Protocol – SOAP, REST or GraphQL. In our case it is REST. SOAP is the oldest mode of interaction with heavy schemas and data. REST is an architectural style relying on HTTPs GET, POST,PUT and DELETE operations. GraphQL is a query language promoted by Facebook which solves the problem of under-fetching or over-fetching by REST.
  2. URL – as provided by the service provider.
  3. Request Parameters – Either all parameters are mandatory or some are optional. Any service exposing APIs will share the parameters and their structure. In our case for instance – destinations and  origins are required parameters. Mode (bicycling or walking) is an optional parameter. 
  4. API Key – We will need to pass a unique API key that points to our application using the service for authentication and authorization.
  5. Response – The output is either JSON or XML.

What is API advantage here

An API (Application Programming Interface) enables easy and seamless data transfer between a client application and the server providing the service. There is no installation required, unlike an SDK. The API logic is completely abstracted by the service provider from the client. APIs contribute to a loosely coupled, flexible architecture. Since the API code lies on the server, it’s maintained by the provider. Because of this dependency, we need to ensure that we choose a reliable provider and also keep an eye out for newer versions.

Hence for our health tracking app, we can use the Google Map API for location tracking.

BMI calculator and diet options implementation

This would be either a custom implementation, an API, or SDK. If it’s not available readily as an API or SDK and is required in a number of different health services or products the organization wants to provide, it would be best to expose it as an API for current and future use. 

Diet options clearly are a custom implementation in our scenario.

Difference between SDK and API

An API is used to provide a feature by running on a third-party system in a request-response mode.An SDK provides all the tools, libraries, APIs, and documentation necessary to build the application or feature.
APIs run on separate servers (internal or 3rd party) and hence have a continued dependency on the service for reliable operation.SDKs typically run on the same environment and hence have no interdependencies. However, they use the processing power of the existing environment of the application being built.
This just requires a SOAP/REST/GraphQL call to the server end-point with request parameters defined as per the API documentation. This is available in languages supported by the provider which is mostly based on what can run in the environment expected and the popularity of the language. 
For instance, Java, NodeJS, Python, GO, PHP are the usual languages popular with the developer community.
No installation is required. It requires installation and is therefore bulky. Any upgrades will need to be handled at our end. Some SDKs also allow customizations as per our needs.

In a scenario where just a few APIs are required from the entire stack provided by the SDK and these APIs can be independently run, it’s better to opt for the APIs alone.
Error handling is left to the application based on what is thrown back by the server.SDKs lean on the language’s error handling mechanism besides what the server platform returns. Therefore error handling is handled in a more effective way.
Examples – Map Apis, Payment Apis, AdMob API provided by Google.Examples – JAVA SDK, Android SDK, Facebook’s Single Sign-on SDK.

While SDKs are a superset of APIs, used appropriately, they both have many advantages over custom development. 

Advantages of API and SDK

  1. Fast and easy adoption – A few lines of code and your feature is ready.  The developer can focus on the core business functionalities of the application instead of re-inventing the wheel or working on something that is not our core area of expertise.
  2. Saves time and effort – Ready to use and can be directly plugged into, thereby shortening development cycle.
  3. Language – In the case of SDKs, they usually support all the popular languages that the implementation needs. For APIs you just have to ensure the communication protocol and parameters are as per the requirements.
  4. Support -APIs and SDKs ensure best practices, provide robustness and have community support.
  5. Documentation – APIs and SDKs have good documentation for developers to understand and use. No expertise required other than knowing the language to be implemented in. 
  6. Updated – Newer features keep getting added to the stack by way of versions which the developer if required needs to just update. Mostly backward compatibility is already handled by the service provider.

Disadvantages of using APIs and SDKs

To summarize, whether it’s an API or SDK, it’s better to follow the reviews of the community before making a selection. Things to look out for are known bugs, limitations, and cost.

Trigent provides a number of ready-to-use SDKs and APIs for many domains such as mobile app development, SCM workflows, Logistics, AR/VR development services, enabling you to focus on your core expertise and saving you a lot of time and effort in your development cycles. To know more, please contact us

Clutch Recognizes Trigent Software as Top Software Developer in India

As companies scale up their digital transformation initiatives, achieving the desired outcome is dependent on finding the right talent with skills and experience relevant to their domain. Rapid changes in technology, the emergence of new platforms and tools need high investment in training.

At Trigent Software, we have a customer-first approach. We deliver scalable, secure, agile, flexible, high-quality software that our clients require. Our goal lies in delivering next-gen software applications that streamline business processes and promises superior customer experience. Our team delivers innovative solutions using our decades of experience, deep domain knowledge, and technology expertise.

Headquartered in Southborough, Massachusetts, we work with businesses big and small all over the world. We are proud to have developed more than 400 products so far. No matter the size of the project, we work with care and diligence to make sure it becomes successful.

We are thrilled to announce that Clutch has named Trigent Software as a top software developer in India. We are proud to have been considered a top company by an industry leader like them.

Clutch is a B2B rating and reviews firm based in Washington, DC. Their team of independent analysts conducts interviews with current and former clients of companies listed on their site. These verified reviews form the basis of their rankings and awards. Clutch carefully curates lists of the absolute best agencies and organizations by industry and location, simultaneously enabling companies to establish credibility and buyers to find the right services.

We currently hold a 4.8 out of five ratings as the top software developer on their platform based on 47 client reviews.

We appreciate the reviews given by our clients. Their feedback lets us know that we are doing the right thing in terms of providing our service. It only motivates our team to work harder and help more businesses overcome their limits. Check our profile on Clutch to see what our clients have to say about our services.

Want to learn more about our services? Contact us today, and let’s discuss the ways we could help your business grow.

What do Brown M&Ms Have to do with Outsourcing?

It is a folklore that has been proven true. In the 80s, Van Halen had strict conditions to remove brown M&Ms from their dressing room at the tour venues, or the show promoter will forfeit their money. The 53 pages typewritten rider contained the condition that along with a wide selection of beverages and food, M&Ms must be provided, but absolutely no brown ones. Years later, David Lee Roth charmingly explains the truth behind this clause in his video – that it was not a silly rockstar misdemeanor excess, but an intelligent safety check measure. Simply put, if the band found brown M&Ms in the dressing room, they will assume the promoters have not taken care of all the electrical and mechanical safety conditions in the rider. Then the band would spend time checking everything with a fine-tooth comb to ensure a safe and flawless show.

In other words, it is a simple assumption that if someone has taken care of the small stuff, they certainly can be trusted to take care of the big things. Just like Van Halen, check if your outsourcing partner has done the small things right. If they did, you could rest assured that they will take care of the big things.

Access to everyone on the team

Did the outsourcing company set up a meeting early to introduce everyone on the team? Such meetings are impactful when done with video. You should have all the details to reach everyone on the team – their emails, phone, skype, etc. Easy access increases communication among the teams. Highly collaborative companies set up Slack channels to communicate instantly with team members. Do you have easy access to the provider’s senior management? The provider’s leadership must check in with you periodically. When needed, you also should be able to get their senior management’s attention.

Transparency in daily activities

You should know what your outsourced team does every day. Though they maybe thousands of miles away and separated by timezones, you should get brief but crisp updates each day – on Slack or via email. Your daily stand up may include them to provide the updates. The remote teams should be check-in code into your repository every day. Weekly timesheets with a judicious amount of details will provide better insight into the time spent on various activities throughout the week.

Empowered Client Partner/Project Manager

Your project manager must your trust to make decisions on their end – as well as demand changes on your side – to ensure mutual success. While you have access to all of your team – who are hyper-focused on coding, testing, etc., you need a client partner who has your perspective to make everyday tactical decisions. They do not lose sight of the forest for the trees. The project manager should make specific, concise, and realistic communication about what they need and expect from each other. Do they take the liberty to suggest process changes? To put is crude, while you may have many backs to pat, you need one throat to choke.

The flexibility of the engagement

Good partners make the engagement flexible for both. Does your outsourcer lock you down with long term commitments and penalties? An outsourcing provider should be agile in terms of process, contracts, and other demands. How easy is it for you to scale your team up or down with relatively short notice, say weeks and not months.

How well do they treat their employees

“Customers will never love a company until the employees love it first.” — Simon Sinek

Companies that treat their employees well, certainly will treat their clients well and value them. When employees are valued with trust, respect, and dignity, they perform at their best. High performing teams will produce results that matter to you. See if your outsourcing vendor provides their employees a good work/life balance, continued carrier training, rewards, and recognition.

In summary, little things make big things happen. See if your outsourcer takes care of some of these small things. If they do, then you can trust that they take care of more complex and critical things too.

Trigent Software Proud to be Named on Clutch 1000

Here at Trigent Software, we know it can be tough trying to juggle business success and staying up to date with all of the latest and greatest software innovations. That’s why we’re dedicated to IT outsourcing and offshore development! We enable organizations to adopt innovative digital processes and customer engagement models and outstanding results.

In light of our success, we’ve earned recognition for our custom software development prowess, and have earned ourselves a spot on the Clutch 1000! This is a list of the top B2B service providers, reviewed and vetted by Clutch’s verified research. We’re number 179 on the list, out of over 1000 custom software developers, but the only service provider featured from Fayville, Massachusetts!

We’d like to set this time aside to thank our wonderful customers for helping us achieve this award. They participated in client interviews with Clutch analysts to gauge our impact on their day to day business. They ranked us on the basis of cost-effectiveness, attention to project deadlines, and our overall quality of service. In reflection of those scores, we’ve been given an amazing 4.8 out of 5-stars! We’re so happy we’ve been able to meet our clients’ expectations! Please take a look at a recent review below:

For those who might not know, Clutch is a B2B market research firm that employs a unique ratings methodology to compare companies across sectors. We’ve also been recognized by Clutch’s sister platforms, The Manifest and Visual Objects. The Manifest, a site where companies can be identified as leaders through business metrics, list us on their directory of top software development companies. Visual Objects, a platform that features top firms and their visual portfolios, names us among their top custom software developers.

Thank you one and all for making this award possible! Please drop us a line if you’d like to start a project today.

Trigent Recognized as a Top Software Developer 2019

We’re excited to announce that Clutch has ranked us among the best software development companies in the financial services industry!

Clutch is an independent platform that objectively collects feedback from clients about each vendor on their site. By publishing in-depth interviews conducted by unbiased Clutch analysts, they cut through disorganized market research and help businesses find partners for upcoming projects.

Based on the data they collect, their team selects a handful of their best-performing service providers for their monthly awards.

We’re particularly proud to have been selected, because our overall client rating was a major part of the awards criteria. At Trigent Software, we have decades of experience, deep domain knowledge, and the technical expertise necessary for us to help our partners grow, and we’re dedicated to that mission. Since joining the platform, we’ve collected 25 positive reviews, giving us an average of 4.8 out of 5 stars!

Since Clutch has become a go-to resource for B2B companies, we’ve also been featured on their sister sites — The Manifest and Visual Objects. Of the thousands of companies featured on their site, The Manifest named us at the best cloud computing consultant company in India!

You can compare the quality of our work to other developers in India, by checking out Visual Objects, a new platform that equips buyers with additional information by showcasing the digital portfolio of the vendors on Clutch’s site.

To learn more about our services, contact us online. We’re here to help!

Understanding MongoDB: A New-age Database

MongoDB, is the latest database architecture for developers and data scientists. Its usage is spread across various user groups, industry conferences and events.

MongoDB is popularly known as a NoSQL document store model. The data objects are stored as specific documents within a collection instead of storing the data in a traditional relational database like rows and columns. MongoDB uses JSON and BSON documents to store data. It is an open source software and its document data model maps objects in application code. This makes it extremely simple for developers to learn and use. MongoDB helps to mark the requirements of new applications and streamline existing work.

MongoDB stores related information by MongoDB query language. Its fields differ from one document to another. The system documents are self-described hence there is no need to declare the documents. New fields can be added without affecting the existing documents in the collection. Documents of collections gives one the ability to represent ranked relationships to store complex structures and arrays.

We use state-of-the-art technologies coupled with best coding standards to increase productivity and quality of applications

MongoDB has the concepts of ACID transactions, collections, documents, fields, secondary index, embedded documents, $lookup, $graphLookup and aggregation pipeline.

The latest version of Mongodb is 4.0 which has enterprise graded security and mature management tools. Also, it provides idiomatic native language drivers, horizontal scale-out with data locality controls, and flexible / rich data models.

MongoDB’s Unique Features:

  • Most organizations choose MongoDB for its ability to build applications faster, manage important data, differentiate various data types, and also handle applications more effectively.
  • Application construction will be simplified as MongoDB documents map naturally to modern, object-oriented programming languages.
  • MongoDB has a unique feature to remove the complex relational mapping(ORM) layer which converts the objects in code to relational tables.

Benefits for Users of JSON/MongoDB:

  • Documents are natural
  • Documents are flexible
  • Documents make applications faster
  • Proprietary extensions
  • Legacy relational overhead
  • Complex data handling
  • No data governance
  • Schema rigidity

The common use cases for MongoDB are content management, cataloging, personalization, real time analytic and single view.

To learn MongoDB, one will need to migrate step-by-step from a relational database to MongoDB. Gradually one will need to become aware of the differences between relational and document data models and the implications for schema design. When this happens, indexing, queries, application integration and data migration become simpler to learn.

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