5 Ways Salesforce Customization Can Help You Improve Customer Experience and Conversions

The importance of Salesforce Customization

It’s not often that a CRM (customer relationship management) system doubles up as a tool to help build customized and connected customer journeys.  But when a company claims a market share as large as 19.8% of the global CRM market, there is no doubt that it can be your most trusted partner in charting customer journeys.  It is none other than Salesforce that continues to help raise the bar for customer experience year after year. 

The customer experience (CX) has been the primary focus of successful companies, and 68% of marketing leaders admit their companies compete based on customer experience.  It would be impossible to create a meaningful CX without substantial data and a deeper understanding of the customer journey. 

67% of marketers believe a connected customer journey across all touchpoints is crucial to enhance customer loyalty, but only 23% were delighted with their ability to leverage customer data. 

Image source: Salesforce state of the connected customer report – Third edition

Salesforce CRM helps you manage your customer data, gives a 360-degree view of the interactions between you and your customers, and offers constant updates about customer activity.  Most importantly, it helps you create experiences that lead to conversions and brand loyalty. 

The milestones in a customer journey

Offering tailor-made solutions to customers and enhancing the overall experience can be challenging. The customer journey typically involves six important stages:

  • Awareness – It’s when the customer comes across your brand for the first time.
  • Acquisition – It’s the stage wherein a consumer converts into a lead by interacting with your products or services.
  • Onboarding – The customer is now interested in your brand enough to make the first purchase.
  • Engagement – This is the time to deliver new and personalized experiences to keep the customer engaged and connected to the brand. 
  • Retention – This is a crucial phase as you have to ensure customers are not losing interest in the brand and stop them from going off the trail.
  • Advocacy – It’s the time for happy customers to speak about their experience with the brand through reviews and positive feedback. 

All of the above phases need solid communication and collaboration tools and tons of data.  You will have to visualize diverse scenarios and the numerous paths customers take to reach your brand and engage with it.  You need to use data effectively to take your customers on a more rewarding journey. 

That’s what American Express did by combining data and the power of Salesforce Customer 360 to empower their customers to make smarter decisions.  The company had a broad view of their customers’ spending patterns, and Salesforce customization helped the company convert this data into insights to make their lives easier.  It transformed the travel experience for customers with secure phone payments and helped their employees with business tools to solve customer pain points.

The WOW in customer experience

Out of 15,000 global consumers and business buyers participating in a survey, 85% of business buyers and 79% of consumers said the experience offered by a company is as important as the products and services it provides.  

This is particularly true in a day when it is difficult to distinguish products by brand and price.  Customer experience has become the distinguishing factor helping companies build lasting relationships with customers.  But the wow in customer experience comes through customization. 

As per the State of Sales report, customer satisfaction has become the most critical metric.  This is precisely why salespeople who once focused heavily on closing transactions are monitoring it more than any other metric.  Customer experience is now the most critical factor for growth and success.  Salesforce customization helps you enhance it. 

Image source: Salesforce.com

While Salesforce configuration has been popular due to simple ‘point & click’ and ‘no code’ features, it is Salesforce customization that is helping companies manage their business.  It helps carry out routine tasks like sending email alerts, creating custom reports, customizing page layouts, and adding/deleting/modifying fields and objects. It integrates with third-party applications like Outlook, Gmail, Echosign, Docusign, and Quickbooks. 

The Salesforce Catch-22 

Salesforce ensures better business performance and offers you the functionality that goes beyond typical of mass-produced, cookie-cutter software.  It gives you the power and freedom to create your own unique processes.  But there comes a time when you realize that it is not as perfect as you thought it would be despite having the best solution. 

Some dashboards may not be as enlightening, a report may seem incomplete, a field or two may have to be added, and the processes may not be adequately automated to achieve the desired result.  You may want your Salesforce CRM to work with existing third-party systems to address specific requirements.  You may also want to get a detailed view of customers to broaden sales prospects.

It happens to the best of us and often requires us to go beyond standard configuration and customize what needs to be done.  88% of survey respondents in a recent research report said it is imperative to have a complete and consistent view of their customers across channels and platforms. Yet, only 31% have such a unified view. 

Examples of Salesforce customization include third-party integrations, visual force emails, and modification of page layout with CSS. 

You can change the look and feel of the user interface if you wish to make it more relevant.  For instance, you may want your employees and customers to see the corporate logo and colors and make the whole user interface branded.  Top companies are constantly working towards addressing the pain points at scale to define and offer the perfect customer experience. 

Here’s what you can achieve with greater customization and capabilities:

Highlight a message 

AIDS United is a classic example of Salesforce customization for how they customized their donation forms.  They leveraged the open API of the Salesforce solution to create a more engaging donation page.  Through a simple Click & Pledge, they encourage visitors to dedicate their gifts and make a recurring monthly donation.  

Build a centralized database 

Data centralization is crucial for fast decision-making.  The right data can be used effectively to improve the user experience. College Track wanted to manage volunteer check-ins across six locations and hence chose to create a customized volunteer profile page. 

Volunteers entered their names into the tablets available at the entrance of the facilities every time they signed in and out.  Information was now readily available, and the connected endeavor gave the feeling of the tablets talking to each other.

Add a functionality 

You may want Salesforce to autogenerate quotes and email them to your clients.  Or you might want it to automate processes to auto-generate contracts to send them to customers for e-signing.  After all, better digital capabilities are critical for day-to-day functioning. 

BOKS relies on its custom-built page to allow trainers and coaches to monitor attendance and send out bulk messages.  It uses WordPress as the content server allowing users to add updates that typically translate into a Visualforce page.

Build custom apps 

You may have to customize Salesforce to address a particular need.  Perhaps, you may want to build an app to manage specific onboarding processes or a lending management application.  With Salesforce customization, you can build a secure app that can be scaled as the business grows.

Companies leverage Einstein features to build artificial intelligence-powered apps that get smarter with every interaction. 

Integrate with existing tools

Salesforce offers APIs to enable developers to integrate with existing solutions.  Such integration tears down silos and allows decision-making based on data related to different aspects of the business.  Without integration, it is difficult to see how a specific change affects the organization.  On the other hand, integrating data helps reduce data entry burdens and errors.

Penneo, a RegTech company, improved productivity and end-user experience by customizing Salesforce solutions.  The company customized Salesforce CRM to give their people and marketing agents a complete overview of leads and customers to get the data and connectivity they wanted.

Create the perfect CX with Trigent

Dynamic and user-centered experiences always lead to conversions and an increased Salesforce ROI.  Our technology experts can evaluate your current business structure and make recommendations based on your unique business needs. 

Get the necessary support and tools to implement complicated customizations.  Call us today for a business consultation. 

Why educational institutions should consider Salesforce Education Cloud to streamline student services

When BI Norwegian Business School sought to establish itself as an international market leader, they knew they had to update their technology and streamline student services. They chose Salesforce Education Cloud to centralize their communication channels and elevate the student experience. 

With the new digital capabilities and a transformed ecosystem, BI created a single point of access for students and a unified platform for its staff. Marketing and communication automation gave them a 360-degree view of students and activities to help deliver a relevant and personalized experience. In just a few months, it resolved 87% of the 11,000 service requests in first contact.  

Needless to say, educational institutions can break new ground with Salesforce Education Cloud!

Modern educators need the power to assist a student at the right time, the ability to keep parents informed about their ward’s progress, and the proactiveness to respond with agility and empathy. 

Salesforce Education Cloud enables all this and more to facilitate continuous learning and improvement. It makes it easier for institutions to collaborate, communicate, and create better experiences for all. 

Drive student and institution success from anywhere with successful CRM integration. Let’s talk

Salesforce Education Cloud is shifting the tide for educational institutions

Salesforce is empowering students, educators, and administrators to attain personal growth and institutional success. Educational institutions have embraced a digital-first mentality keeping students’ needs at the forefront during decision-making. The pandemic has served to accelerate the pace of digital innovation across all facets of the ecosystem. 

Want to know more? Read: How universities are using AI to power operational efficiency

 IDC has categorized 29% of Educational institutions as ‘digitally determined’ who are charting their digital journeys with multiple innovations for virtual learning and see Salesforce Education Cloud as a key component in bringing the ecosystem together.

What is Salesforce Education Cloud?

Salesforce took a giant leap in the world of CRM (customer relationship management) with Education Cloud. It helps educational organizations prioritize the student experience to ensure long-term student success. 

It helps them future-proof themselves while keeping pace with the shifting needs. It gives them insights into student activity and preferences, enables them to identify meaningful connections, and builds communities around students, parents, alumni, and other stakeholders. Most importantly, it keeps the complexities at bay. 

As Mark Lombardi, president of Maryville University, puts it, “Everything in the classroom should be challenging, but everything outside should be a service and should be easy.” 

With the help of Salesforce Education Cloud, Maryville University has improved the admissions process making it faster, easier, and more accessible to all prospective students. It has successfully used Service Cloud to provide an omnichannel service and Pardot for targeted communications. 

It has also built the Enterprise Application Solution for Yield (EASY), a free, open-source application solution on the Salesforce platform and is the recipient of a Campus Technology Impact Award for the extraordinary impact it has created using technology on campus.

Salesforce Education Cloud enables institutions to create a central hub of information that enables connected experiences at scale, every step of the way. From recruitment and admissions to career guidance and alumni engagement, it transforms the entire student experience with technology. 

A world of benefits 

Salesforce Education Cloud has something to offer to students and educators throughout the K-20 student lifecycle and beyond. 

According to the Total Economic Impact study by Forrester Consulting, it has been helping higher education institutions improve revenue, enrollments, savings, and retention. 

With Salesforce Education Cloud, educational institutions have been able to

Continuous improvement

Salesforce Education Cloud helps build strong communities with fast-response communication and student interactions.

Despite its remarkable retention rate, Santa Fe College struggled to wiggle out of its ‘second-choice’ school position among applicants. By leveraging Salesforce’s Pardot, Social Studio, and Community Cloud solutions, it was soon able to improve its outreach. It attained an increase of 250% in engagement, 60% in digital inquiries, 75% in campus tour requests, 15% in admissions applications, and 4% in enrollments. 

Connected campus

With the increasing use of mobile devices, it has become imperative for colleges to adopt mobile-first initiatives that make websites more responsive, build apps, and have a connected campus.

The University of San Diego was quick to realize this and turned to Salesforce Education Cloud to build mobile apps that can empower students. These apps help them track performance, activities, and even emotions about their chosen academic courses. The CRM and mobile apps have ensured better student engagement and communication beyond conventional classrooms.

Also read: A realistic look at the effectiveness of AI in the education sector

Better communication

Salesforce Education Cloud boosts productivity in a big way, helping schools and colleges break down silos and automate workflows. 

The London School of Economics and Political Science has been migrating all their data to the Salesforce platform to garner actionable insights and foster meaningful communication. With access to new metrics, it has increased the open rate of personalized emails from 25% to 40% and an increase in the click rate from just 2.9% to an impressive 11.23%.

Incredible features to unlock the power to do more

With an array of features and capabilities, Salesforce Education Cloud is opening new pathways for student success. In a day and age where educators spend more time addressing non-academic needs, it gives them the power to engage and retain students.

Some of its top features include:

  • Centralized and streamlined operations to enable digital engagement for effective communication.
  • Marketing automation to map critical milestones in the student journey and facilitate other functions such as campaign management, social marketing, personalized communication, event management, and online chat support 
  • Loan application management to coordinate with third-party vendors for loan approvals and manage communication on loan processing.
  • Admission Connect, an admission CRM software, creates customized solutions for smooth admissions.
  • Education Data Architecture (EDA) for a 360-degree view across the entire educational journey
  • The K-12 Architecture Kit to build a holistic data model for monitoring student interactions with other stakeholders
  • Einstein analytics to identify areas that need attention, track enrollments, and enhance engagement outcomes.

Salesforce Education Cloud: The ‘cost’ factor

As part of its Power of Us program, Salesforce offers ten subscriptions to eligible organizations at no cost. It provides an extensive range of packages packed with excellent CRM features to match your unique requirements. The EDA Basics Module available on Trailhead can be a good starting point to know what it’s all about. 

An easier way, of course, is to let our technology experts help you. 

Build a truly connected campus with Trigent

We have been helping educators prepare for tomorrow with the unmatched capabilities of the Salesforce Education Cloud. 

As you gear up to test the digital maturity of your institution and transform the learning experience, you count on us to pass with flying colors. We will partner with you to strengthen student journeys with deeper insights and greater engagement.

We can help you adopt a data-driven culture to drive digital engagement. Call us today for a business consultation. 

Can Salesforce IoT Cloud Fill the Customer Experience Gap?

With the onset of the pandemic, organizations worldwide fast-tracked their digital transformation endeavors overhauling their internal tech stack and data capabilities. An immediate need to move physical operations online largely propelled the process. From closing sales deals over business dinners, we had quickly moved to engage with clients in digital spaces.

Among the many challenges, the pandemic ushered in the one that daunted every organization was ensuring a stellar customer experience against all odds. Salesforce is helping enterprises combat modern challenges in a digital-first selling world with Salesforce IoT cloud solutions that can help them soar and serve their customers better.

Salesforce known for its cutting-edge solutions has been consistently deploying emerging innovative technologies like the Internet of Things (IoT) to empower them. IoT is driving business growth by enabling real-time management of critical systems across industries. It comes as no surprise that the global IoT cloud platform market is all set to cross USD 5262.7 million by 2025.

The high demand for automation across sectors has contributed to the growth of the IoT-connected machines market. By 2027, the global IoT connected machines market is predicted to touch USD 1.3 trillion with North America holding a dominant position with its 2019 revenues standing at USD 91 billion.

Explains Warren Wick, EVP AMER Commercial Sales and Chief Revenue Officer1, Sales Cloud, “Over the past year, we held more than six million calls with customers to understand what they needed to be successful as they worked to transform their business with more urgency than ever before. We’ve reimagined Sales Cloud to guide every company as they rethink the digital sales experience, from leads to coaching to processing revenue.”

Enterprises are now generating 21% more sales leads every day in 2021 as compared to the previous year thanks to Salesforce. There are several success stories to tell when it comes to Salesforce and the many organizations it has been helping worldwide to drive growth and offer a better customer experience. With IoT Cloud, Salesforce is also helping them bridge the customer experience gap. We will tell you how.

The IoT edge from Salesforce

IoT is an ecosystem; one where physical objects are connected across geographies through an IP address that connects them via the Internet. The devices connect, communicate, and help users come up with real-time insights and analytics to improve business outcomes. Salesforce has been offering IoT services through Salesforce IoT Cloud, Salesforce IoT explorer, and Salesforce Einstein services, to facilitate data collection and analysis.

As per a survey conducted by Forbes Insights in collaboration with Intel2 involving 700 executives from diverse industries, it was observed that practically all the industries had witnessed significant improvements in several areas including customer experience.

Salesforce IoT Cloud connects devices, apps, sensors, software, etc. to collect contextual data and give a better understanding of the customer journey. This enables enterprises to engage with customers and help them better with proactive customer support. While many have been investing in IoT adoption, their success rate varies greatly. But those who have leveraged the Salesforce platform have been able to integrate the data obtained from IoT into their CRM systems to reimagine the way they serve, sell, and promote. Most importantly, it has helped them take a step further towards their customers closing the experience gap in the most meaningful manner.

Customer experience has always been looked upon as a critical factor for enhancing customer satisfaction, brand loyalty, and revenues. Salesforce understands this well and offers a world of benefits to its users. The top ones include:

Seamless connectivity between devices and users

The profiles of customers are linked to the devices they use and this creates seamless connectivity to streamline operations and respond to events in real-time. Tesla’s self-driving cars are a classic case in point and set an example as to how much you can achieve with IoT.

General Motors with its crisis assistance services came as a savior during hurricane Dorian wherein it could help those trying to escape the hurricane with real-time direction, free calls, routing to shelter and basic amenities, an in-vehicle WiFi hotspot, and much more.

Real-time analysis based on context

Without customer context, it would be impossible to analyze past behaviors and take remedial action in real-time. Machine learning plays a big role in providing it. Data collected from diverse locations and devices give a realistic picture of what’s happening and where taking into account customer history, service history, and location.

Opportunities to serve better

With so much information at hand, you get to know exactly how the products are performing, whether they are due for maintenance, are there any new updates, is the warranty about to expire, etc. Salesforce IoT Cloud helps you manage all of this with the help of predefined rules that are orchestrated based on performance metrics.

The Sales and Support teams are instantly notified if the product fails to perform as per the expected standard. This kind of data helps in predicting behaviors while providing opportunities to enhance customer retention.

Offers a low-code, user-friendly platform

The fact that Salesforce employs low-code ensures that enterprises don’t have to recruit dedicated staff or a data scientist to manage IoT-related processes. A few clicks and you get all the information you need.

With the right triggers and responses in place, IoT takes away the stress and sends data to relevant platforms. A simple act like generating a lead form for a customer whose product is about to fail can have a positive impact on the customer experience while ensuring a substantial reduction in costs.

A win-win for all

A proactive approach strengthened by the extraordinary capabilities of Salesforce IoT Cloud enables you to understand your customers and engage with them in more meaningful ways. Salesforce allows you to export your IoT data in whichever format you want. It is easy to integrate into diverse business environments and there are multiple use cases that are currently being powered by IoT.

Salesforce Einstein with the help of AI technologies helps teams across departments like sales, marketing, and IT become more predictive and proactive when it comes to offering a stellar customer experience. Salesforce IoT Cloud empowers enterprises with IoT-driven tools and data-driven solutions to build trust and fill the customer service gap efficiently.

As Victor Abelairas, GM of Tridium Innovation at Honeywell Connected Enterprise explains, “Our sellers were able to continue their sales process virtually without skipping a beat. But more importantly, we were able to empower the rest of the company to stay engaged with the sales team and know what was happening with customers at all times, without having the day-to-day interaction in the office that they were used to. At the end of the day, we want to provide a better customer experience by understanding our customers more holistically than we would have otherwise.”

Deliver a better customer experience with Trigent

Our team of Salesforce consultants can help you integrate Salesforce IoT Cloud within your business environment to help you respond faster and serve better.

They understand exactly what it takes to enhance productivity and improve revenues. They can help you understand the many nuances of Salesforce IoT Cloud right from IoT implementation to customization to create engaging customer experiences.

Call us today to book a consultation and discover infinite possibilities with Salesforce IoT Cloud adoption.

References

  1. https://www.expresscomputer.in/news/salesforce-reimagines-sales-cloud-to-drive-growth-in-a-sell-from-anywhere-world/74233/
  2. https://www.forbes.com/sites/insights-inteliot/2018/08/24/how-iot-is-impacting-7-key-industries-today/?sh=7ad9ef9e1a84

Salesforce Data Migration Best Practices

Salesforce, a leading cloud application provider, boasts of a $2-billion annualized run rate with its steadily growing industry-cloud revenue. If you are on the verge of building your digital future with Salesforce data migration, you must know that you need to prepare for it. Yes, it may be one of the best decisions you ever made, and the whole migration thing may seem like a cakewalk, but not without unless you are ready for a bit of groundwork and planning.

Data migration as part of a Salesforce project is critical as you can’t afford to lose any data. Besides, it is a one-time activity that could cascade into a nightmare if things go wrong. Not to forget the perennial risk of jeopardizing sensitive customer data, which you simply cannot afford at any cost.

The right way to Salesforce data migration is therefore getting it right the very first time. Having said that, data migration is a huge market, and the global market size is expected to touch $10.98 billion by 2025 at a CAGR of 18.37% from 2020-2025.

According to the Lemongrass 2021 Legacy-to-Cloud Survey, 40 percent of companies are moving legacy systems to the cloud for the sake of securing their data despite the challenges that cloud migration and adoption may bring along. Twenty-seven percent have cited savings as their primary motivation for migration, while 11 percent wanted to migrate for the sake of maintaining data access.

No matter what your reason is, Salesforce data migration is a big decision, and you must put some serious effort into planning for it. We have a few pointers in place, though, to help you through it. Read on.

The initial prep work

We urge you to go through the steps mentioned below to get acquainted with the process and address the critical areas for successful Salesforce data migration.

  • Divide your work – There will be multiple service areas, and it’s a good idea to dedicate a fair amount of time to each one. So if you decide to allocate about two weeks to each one and you have six areas to consider, you can expect it to be a 3-month long project. While this is just an example, and the actual timelines may hugely vary, having a timeline always helps stay within your budgets and manage expectations from different areas well.
  • Know what’s in store in AppExchange – The AppExchange is replete with tools, add-ins, and apps that can help you with different tasks such as data cleaning, data imports, data validation, etc. There is a solution for literally every need; all you need to do is explore and choose the ones that best match your requirements.
  • Streamline your data model – An organization evolves continuously, and your new data model should reflect its journey leaving no room for unnecessary custom objects, entities, and other things that now serve no purpose. It makes no sense in migrating data that is redundant or of little value.
  • Review the process at different junctures – Now that you have a timeline in place, would it not be better if you keep checking how far you have come and if there is a better way to do things? The very principle of the agile framework is reviews that can lead to adaptations or improvisations for better results. For this reason, too, you must know the many tools available to you to reduce manual work and speed up the process.
  • Just name it – ‘What’s in a name’ you would say, and we say ‘everything’! Although old fields will get migrated, the naming convention may have changed, and the field names could now be stored in lower case instead of upper case, and so on. Make sure you have a clear API naming convention since data analysts will need them all the time, and having a straightforward naming convention makes their work so much easier. You need to do this early on since these names cannot be changed once they are assigned to workflows and process automation.
  • Get a feel of the new system – You need to be familiar with different fields. You need to understand the relationships between domains, formula fields, workflows, etc. Understand the core of the new model and see how other fields relate to one another.
  • Small things matter – The format you choose to upsert date fields, the monitoring of email addresses during migration, merging duplicates are all essential tasks. An email is an important form of communication, and you certainly would not want to mess it up by having two login credentials for one contact. These can create unnecessary clutter and lead to a humongous waste of time.
  • Remember the lessons – Knowing where you go wrong in the migration process is important, and you might as well document it for future course correction. You need to set milestones to measure your success frequently.

A few things to remember

In case of data migration from one Salesforce instance to another, you might as well want to retain a couple of licenses of the old instances just in case you encounter a problem with the new one. The old instance can help investigate issues and ensure that the record ownership is assigned correctly in the new system.

Also, monitor the amount of space you are consuming during migration so that you have enough time at hand to purchase additional space.

It is crucial to keep users and team members in the loop. They should be informed about the cut-off date, and there should be a team of pilot users ready to test over during the weekend when major data migration is underway. Developers would also prefer to know things in advance so that they are prepared to test before you decide to roll out the instance.

There are times when the data loader executes without any errors, but that doesn’t mean it is entirely devoid of hiccups in the long run. You may want to consider getting sanity testing from Salesforce so that you know all types of users will get the same flawless experience after the migration.

Last but not least, don’t forget to disable active workflows and triggers. Imagine how embarrassing it would be if incorrect emails got sent to thousands of customers simply because you forgot to disable the active workflows that sent them?

And a few bumps in the road…

Data is the driving factor for any business, and it must remain untarnished during migration. There can be situations wherein the data quality post-migration is not satisfactory, or there is a mismatch between migrated data and data on legacy applications. These situations can be avoided with proper planning, paying attention to changes in data types, and using correct formats for data storage.

In rare situations, there can be a possibility of data loss too during migration in the case of mandatory or non-mandatory fields. Data for non-mandatory fields can still be recovered and updated, but data recovery for mandatory fields may be impossible unless retrieved from backup database or audit logs.

You need to factor in the downtime window, too, in case of high data volumes. All in all, there can be a few unpleasant bumps that you need to tide over with the right preparation and migration strategies. Standardizing data used in a legacy system, cleaning the data before migration, and rechecking constraints, procedures, and complex queries can help you transition to the new system smoothly in no time.

Accelerate your business value with Trigent

We at Trigent enable you to adopt digital solutions and build the right customer engagement models to help you achieve better business outcomes and enhance user experience. We have the expertise and experience to partner with you to successfully implement and integrate Salesforce offerings at your enterprise successfully. What we promise is high returns on your Salesforce investments.


Call us today for a business consultation.

Improve Patient Experience with Salesforce Health Cloud

The modern healthcare systems are undergoing a period of transition migrating from reactive to proactive models. Just like other sectors, the healthcare sector has also become equally demanding and patients are no longer hesitating to switch to better healthcare systems if their expectations are not met.

As the leading CRM solution in the world, Salesforce offers cloud solutions for several industries including healthcare to manage diverse needs. It’s patient management system Salesforce Health Cloud has seen a huge demand and healthcare adoption has grown by about 35% since 2018. Salesforce helps organizations drive cost efficiencies, develop intelligent enterprises, manage customer relationships, and build resilient business models.

It helps healthcare organizations address challenges pertaining to patient experience too. In fact, 69% of respondents who participated in a survey conducted by the Baltimore-based firm Sage Growth Partners (SGP) have cited improving healthcare consumer experience as their first or second top strategic priority.

A recent research report confirms two-thirds of patients are likely to switch to a better health system if their expectations are not met while organizations that are willing to improve the patient experience have the potential to increase their revenues by 5% to 10% pre-COVID levels in just 12 months. The good part is that they are now more eager than ever to embrace technology with 74% of patients now likely to use online chat or texting for providing check-in information before an appointment.

Especially since patients experience disjointed services as stakeholders continue to use data from multiple sources, Salesforce provides a common platform to integrate the experience at various junctures of their healthcare journey. The focus is now on providing value-based holistic care to ensure a satisfactory patient experience.

While empowering with technologies and solutions, Salesforce is now helping the healthcare industry evolve to improve patient satisfaction and deliver high-quality patient care.

Salesforce health cloud, patient experience and the evolving healthcare landscape

McKinsey & Company iterates, “Companies that can learn to understand, guide, and engage healthcare consumers, while inspiring their loyalty, have a significant opportunity to change the healthcare landscape.

Consumers of healthcare know what they want and now actively participate in the decision-making process. It’s time you moved beyond patient engagement and focus on giving them better experiences to ensure strong clinical outcomes. Just like banking, the modern healthcare system too needs to have table stake capabilities that can positively transform patient experiences.

Patients today want personalization and convenience and the agility that comes with Salesforce Health Cloud. Gartner predicts 70% of customer interactions will involve emerging technologies such as machine learning applications, chatbots, and mobile messaging by 2022.

It all boils down to how attentive you are to the elderly? How easily are they able to access their health records?

While some consumers may undermine the importance of maintaining electronic health records, others may not even have access to a computer or fast Internet speed.

And that’s not all; there are issues that plague healthcare workers too. They go through frequent burnouts and find themselves struggling on several fronts to be able to deliver the kind of patient experience patients rightfully deserve.

What we need to understand is that customer service is not just a department but an approach that needs to be followed by the entire organization at all times. Salesforce Health Cloud is equipped to handle all these challenges and more. It offers opportunities to healthcare organizations to embark on an exciting future of care delivery providing new avenues for improving patient experience.

So let’s look at the top benefits.

Centralized data on health cloud

With a centralized data storage space, Salesforce Health Cloud enables the monitoring of medical services using data analytics tools.

Says Don Scheibenreif, Distinguished Vice President Analyst, Gartner, “Monitoring event streams helps organizations stay aware of the current context and thereby make more intelligent decisions. More intelligent decisions translate into better customer service and greater success for the business.”

Healthcare organizations that rely on research and clinical practices can hugely benefit from data centralization be it for accessing patient records or for compiling statistical data. Whatever they need they can access from their mobile phones or other devices in real-time. As the focus shifts from merely maintaining records to building meaningful relationships, Health Cloud helps you put patients at the core of the ecosystem.

Better outcomes with health literacy

Patients can now be treated speedily since services can be delivered almost immediately without wasting too much time on observing protocols. Patients can even avoid hospitalization by educating themselves about their condition, diagnosis, symptoms, patterns, and treatments. They can contact healthcare professionals as needed and access the right care plans to get on the track to recovery.

Salesforce Health Cloud offers a detailed view of the patient journey through individual patient profiles that combine data from electronic health records (EHR) as well as third-party data from medical devices. This helps in assessing patient condition, reviewing medications, and managing appointments with ease.

Personalization and remote care

Care providers can find complete data in one place to make quick decisions. Salesforce has been extensively using Artificial Intelligence tools to facilitate fast decision-making and empower them to take a proactive approach towards healthcare. It enables patient segmentation to manage patient populations and gives you the ability to personalize care and schedule regular check-ins via messages.

Salesforce not only helps curtail costs but also reduces patient risks. As Tuan Phan, founder of cybersecurity company Zero Friction and a member of the ISACA Emerging Trends Working Group explains, “Metadata may indicate that the patient’s condition is deteriorating, allowing medical professionals to take action earlier, in turn driving lower risk to the patient and lower costs to the hospital.”

Empowerment through collaboration

Care teams can connect and collaborate through Salesforce Health Cloud. Everything from case management and tracking to care plan management and follow-ups is taken care of. The best part is you can integrate Health Cloud with legacy tools, operating procedures, and the existing software infrastructure.

With teamwork solutions, workforce administration tools, advanced technologies, and much more, it aids seamless collaboration between care teams and patients. In a day and age where 84% of consumers under 40 wish to engage with technologically advanced and electronically communicative medical organizations, Salesforce is uniquely positioned to close the gap between interactions and outcomes.

Salesforce Health Cloud offers countless applications to address the growing needs of consumers as well as health organizations. These applications can help you boost revenue, lower costs, enhance care coordination and access, drive engagement, and improve outcomes and experience.

Transform patient experience with Trigent

Trust Trigent to enable care coordination of patients in a digital world where connected healthcare continues to transform patient care. At Trigent, we help you get your Salesforce implementations right the very first time thanks to our decades of experience. Our team of Salesforce specialists will help you leverage Health Cloud perfectly to overcome barriers and improve the overall patient experience.

Count on us for everything from Salesforce implementation to seamless integration. Call us today for a business consultation.

Exit mobile version