Digital leaders are companies that manage to harness the power of digital information and technologies to improve business performance. Having said this, the fact is digital business transformation (DBT) is happening on a scale and at a speed that managers find both threatening and promising. However, it is important for managers to be aware of digital technologies that have the power to enable and transform their businesses.
More people connect to the internet today through mobile devices such as smartphones and tablets than via fixed devices like PCs. As a consequence, many companies are pursuing a mobile-first strategy, whereby application development is targeted first at mobile devices and then later modified for computers and other fixed devices.
Many traditional systems and processes are proprietary, meaning that the underlying data and insights cannot easily be shared. Digital platforms are non-proprietary systems that can facilitate the sharing of data, applications and insights across different parts of an organization. For example, programmer improvements to the Linux operating system code and applications are freely available in digital libraries on the internet.
Social media applications like Facebook, LinkedIn and Twitter allow for a two-way flow of information and communication between an organization and its key internal and external stakeholders. They can also be used as learning tools to monitor industry trends, customer sentiment and competitor moves.
Four-Step Digital Transformation Journey
The first challenge is for business leaders to create a sharing culture in which people are encouraged to express and use their internal and external knowledge for the company’s benefit.
The second challenge is to develop and promote a mindset of curiosity, fostering people’s appetite to better understand what they know and, more importantly, what they don’t know, and link this knowledge to decision-making and business benefits.
The third challenge is to cascade an information-oriented culture throughout the company, and beyond, to customers and partners, to co-create value and innovation through smarter use of digital tools and real-time information.
The fourth challenge is to selectively prioritize emerging business areas that leverage digital tools and technologies, while still seeking to optimize areas that are challenged by these changes.
Where are you on the journey?
Many managers in companies with strong non- digital capabilities struggle with the challenges of “going digital.”
Trigent Software Inc, Boston MA – one of the trusted pioneers in the market over 23 years has helped numerous companies in the United States of America transform their assets transition to new digital areas. Are you ready to get transformed, too?