By Himanshu Sharma on Oct 15, 2013 1:26:34 PM
What gives a you a sense of belonging? What comes to your mind when you hear some famous brands? What is corporate identity? What makes us remain loyal to a brand? These are some of the questions that repeatedly surface in any branding discussions.
Importance of Branding
What gives you a sense of belonging? What comes to your mind when you hear some famous brands? What is corporate identity? What makes us remain loyal to a brand? These are some of the questions that repeatedly surface in any branding discussions. Yes, it all revolves around factors like trust, perceived value of products or services, and image organizations create over a period of time. These are some of the essentials of branding and this article will throw some lights on how SharePoint helps in internal as well as external branding.
Internal Branding - Why is it important?
Branding is an essential ingredient for building a rich working culture within an organization. In order to create a rich brand it is important that factors like trust, faith and promise resonate throughout the organization. Creating a strong brand aligns internal stakeholder to the brand and helps win their loyalty. A brand is not created outside an organization, it is created in the organization by adhering to a rich working culture, instilling faith among employees and creating a strong persona around the brand with world-class products or services. Creating a rich corporate identity that defines an organization goes a long way in branding.
SharePoint for Internal and External Branding
Creating a rich functional brand identity inside the organization renders professional working culture and motivates employees to perform better in order to build a better brand. Especially when employees use a central platform to collaborate with each other in an organization. Organizations using a unified communication platform like SharePoint can brand it by giving rich visual and multimedia appeal that reflects their identity through rich displays of logos, images and corporate identity across the communication platform. Imagine how mundane it would look if there's nothing vivid across the platform we use to manage our day to day activities. Just like we brand our customer facing websites it is essential to brand our intranet portal built on a unified platform like SharePoint.