Hybrid Apps or Cross Platform? The right strategy for Retail Mobile Apps in 2021

Hybrid Apps or Cross-Platform? The right strategy for Retail Mobile Apps in 2021

In the digital world of today, it’s impossible to run any business without a mobile application. But developing multiple apps for different platforms is challenging and expensive. 2020 saw a surge in mobile adoption as consumers went mobile to learn, work, and shop to cope up with the pandemic. The spending on mobile apps touched a whopping $143 million indicating a 20% rise as compared to 2019.

But even before the pandemic, popular Dutch lingerie designer brand Marlies Dekkers saw more than 75% of their revenue through mobile. Brands like Nike and many others had already started diversifying business practices to avert the retail apocalypse. Walmart had begun consolidating multiple apps into a centralized one to bring in greater choice and diversity to consumers. Leading eCommerce major Shopify achieved 10 years’ worth of growth in just 90 days. Retailers are having to roll out new features faster in their mobile app experiences while ensuring feature parity across the different platforms. To meet this challenge, popular brands such as Amazon, Apple, Remote POS, and Baskin Robbins have gone the hybrid way.

Enhancing the experience further with cross-platform

A hybrid app is your best bet if you wish to launch your mobile app quickly. According to a recent report, 74% of the top iOS retail apps are hybrid apps. These statistics might defy the conventional wisdom that was once in the favor of native apps for their superlative performance and the seamless user experience. After perfecting the infrastructure built for the web for several years, it didn’t make much sense to rebuild it for mobile. That would duplicate effort and result in a huge loss of time and resources. But then, the game changed altogether with hybrid apps. While offering total value for your investments, hybrid proved to be a smart choice thanks to low-code development tools. A hybrid app would mean 60-80% savings as compared to a native app with a 234% ROI.

But despite being a time and money savior, hybrid does pose a challenge in achieving the ideal UI and UX. These overheads of having to develop separate native apps for iOS and Android are effectively addressed by cross-platform apps that offer an elegant means to code once for both platforms.

Today, there is a growing inclination towards cross-platform apps that ensure feature parity and work equally well for all platforms such as Android, iOS, and Windows. Hybrid apps followed by cross-platform apps have ushered in so much functionality that both strategies are adopted as needed. The world clearly cannot stop raving about cross-platform apps. So if you are wondering if a cross-platform app is right for your retail business, here’s what you should know.

The shift to cross-platform

The truth is that you get to experience just the tip of the iceberg when you download an app. The infrastructure behind the app is evident only after you start using it as you browse through product catalogs, access purchase history, view shipping information, etc. The modern cross-platform apps now respond and react as quickly as their native counterparts providing users everything they need. With a full-fledged native-quality mobile experience, retailers are now jumping onto the cross-platform app bandwagon.

Experience matters

A bad mobile experience will drive away customers. A cross-platform app offers the perfect solution to the changing needs of businesses. It is a single-codebase app created using tools like Flutter, Kotlin, Xamarin, React Native, etc. and common examples of this app include Facebook Ads Manager, Airbnb, Reddit, and Zipcar. Cross-platform app development is now gaining a lot of momentum allowing hybrid mobile app development companies to create cross-platform apps that deliver exceedingly well on the performance front too.

Benefits for migrating toward cross-platform:

  • Efficient use of developer resources – Developers need to maintain just a single code base when building these apps thereby saving a huge amount of time typically required by native apps
  • Maintain Feature Parity across platforms. Brands can ensure common experience and functionality independent of the platform capabilities
  • Faster Time To Market: Once app development teams learn how to handle the OS differences or platform-specific store publication procedures effectively, the design-to-launch time will drastically reduce. Cross-platform apps also enable simpler and quicker updates, a boon considering the speed with which updates keep coming up.
  • Lower development and maintenance cost – They are easy to create and maintain with simple tools that can be used in-house thereby eliminating the need for hiring new talent for the job.
  • Consistent User experience – Due to the cross-platform approach with just one codebase running on desktop, web, and mobile, redundancies across channels are removed ensuring better design and UX consistency across platforms.

Wrapping up

A mobile app is rarely made for just one platform since users would want to use them across devices and platforms. Unlike a native approach that requires separate apps for each mobile platform and sometimes with very specific customization for tablets and smartphones, the cross-platform approach offers adaptive styling to ensure that the look and feel of your retail app automatically adapts to each platform. It enables retailers to reach out to a wider audience while saving cost and ensuring platform consistency. With immense potential, it serves as the perfect gateway to opportunities for custom mobile app development companies. Accelerating your mobile app development with cross-platform therefore makes a lot of sense.

Build with Trigent

As you re-evaluate your Mobile App strategy to address the scale and speed expected by your consumers, consider the Hybrid & Cross Platform alternatives. We, at Trigent, have powered apps for some of the coolest companies out there. We choose the right architecture, the ideal cloud computing platform, and an appropriate technology stack to ensure that the cost of building and maintaining an app is minimal while the experience is seamless. We also pay a lot of attention to security and compliance testing to ensure you get a secure, high-performing cross-functional app.

Embark on a software development journey with our experts. Contact us today to give your retail business a digital high.