The modern healthcare systems are undergoing a period of transition migrating from reactive to proactive models. Just like other sectors, the healthcare sector has also become equally demanding and patients are no longer hesitating to switch to better healthcare systems if their expectations are not met.
As the leading CRM solution in the world, Salesforce offers cloud solutions for several industries including healthcare to manage diverse needs. Its patient management system Salesforce Health Cloud has seen a huge demand and healthcare adoption has grown by about 35% since 2018. Salesforce helps organizations drive cost efficiencies, develop intelligent enterprises, manage customer relationships, and build resilient business models.
It helps healthcare organizations address challenges pertaining to patient experience too. In fact, 69% of respondents who participated in a survey conducted by the Baltimore-based firm Sage Growth Partners (SGP) have cited improving healthcare consumer experience as their first or second top strategic priority.
A recent research report confirms two-thirds of patients are likely to switch to a better health system if their expectations are not met while organizations that are willing to improve the patient experience have the potential to increase their revenues by 5% to 10% pre-COVID levels in just 12 months. The good part is that they are now more eager than ever to embrace technology with 74% of patients now likely to use online chat or texting for providing check-in information before an appointment.
Especially since patients experience disjointed services as stakeholders continue to use data from multiple sources, Salesforce provides a common platform to integrate the experience at various junctures of their healthcare journey. The focus is now on providing value-based holistic care to ensure a satisfactory patient experience.
While empowering with technologies and solutions, Salesforce is now helping the healthcare industry evolve to improve patient satisfaction and deliver high-quality patient care.
The role of patient experience in the evolving healthcare landscape
McKinsey & Company iterates, “Companies that can learn to understand, guide, and engage healthcare consumers, while inspiring their loyalty, have a significant opportunity to change the healthcare landscape.”
Consumers of healthcare know what they want and now actively participate in the decision-making process. It’s time you moved beyond patient engagement and focus on giving them better experiences to ensure strong clinical outcomes. Just like banking, the modern healthcare system too needs to have table stake capabilities that can positively transform patient experiences.
Patients today want personalization and convenience and the agility that comes with Salesforce Health Cloud. Gartner predicts 70% of customer interactions will involve emerging technologies such as machine learning applications, chatbots, and mobile messaging by 2022.
It all boils down to how attentive you are to the elderly? How easily are they able to access their health records?
While some consumers may undermine the importance of maintaining electronic health records, others may not even have access to a computer or fast Internet speed.
And that’s not all; there are issues that plague healthcare workers too. They go through frequent burnouts and find themselves struggling on several fronts to be able to deliver the kind of patient experience patients rightfully deserve.
What we need to understand is that customer service is not just a department but an approach that needs to be followed by the entire organization at all times. Salesforce Health Cloud is equipped to handle all these challenges and more. It offers opportunities to healthcare organizations to embark on an exciting future of care delivery providing new avenues for improving patient experience.
So let’s look at the top benefits.
With a centralized data storage space, Salesforce Health Cloud enables monitoring of medical services using data analytics tools.
Says Don Scheibenreif, Distinguished Vice President Analyst, Gartner, “Monitoring event streams helps organizations stay aware of the current context and thereby make more intelligent decisions. More intelligent decisions translate into better customer service and greater success for the business.”
Healthcare organizations that rely on research and clinical practices can hugely benefit from data centralization be it for accessing patient records or for compiling statistical data. Whatever they need they can access from their mobile phones or other devices in real time. As the focus shifts from merely maintaining records to building meaningful relationships, Health Cloud helps you put patients at the core of the ecosystem.
Better outcomes with health literacy
Patients can now be treated speedily since services can be delivered almost immediately without wasting too much time on observing protocols. Patients can even avoid hospitalization by educating themselves about their condition, diagnosis, symptoms, patterns, and treatments. They can contact healthcare professionals as needed and access the right care plans to get on the track to recovery.
Salesforce Health Cloud offers a detailed view of the patient journey through individual patient profiles that combine data from electronic health records (EHR) as well as third-party data from medical devices. This helps in assessing patient condition, reviewing medications, and managing appointments with ease.
Personalization and remote care
Care providers can find complete data in one place to make quick decisions. Salesforce has been extensively using Artificial Intelligence tools to facilitate fast decision-making and empower them to take a proactive approach towards healthcare. It enables patient segmentation to manage patient populations and gives you the ability to personalize care and schedule regular check-ins via messages.
Salesforce not only helps curtail costs but also reduces patient risks. As Tuan Phan, founder of cybersecurity company Zero Friction and a member of the ISACA Emerging Trends Working Group explains, “Metadata may indicate that the patient’s condition is deteriorating, allowing medical professionals to take action earlier, in turn driving lower risk to the patient and lower costs to the hospital.”
Empowerment through collaboration
Care teams can connect and collaborate through Salesforce Health Cloud. Everything from case management and tracking to care plan management and follow-ups is taken care of. The best part is you can integrate Health Cloud with legacy tools, operating procedures, and the existing software infrastructure.
With teamwork solutions, workforce administration tools, advanced technologies, and much more, it aids seamless collaboration between care teams and patients. In a day and age where 84% of consumers under 40 wish to engage with technologically advanced and electronically communicative medical organizations, Salesforce is uniquely positioned to close the gap between interactions and outcomes.
Salesforce Health Cloud offers countless applications to address the growing needs of consumers as well as health organizations. These applications can help you boost revenue, lower costs, enhance care coordination and access, drive engagement, and improve outcomes and experience.
Transform patient experience with Trigent
Trust Trigent to enable care coordination of patients in a digital world where connected healthcare continues to transform patient care. At Trigent, we help you get your Salesforce implementations right the very first time thanks to our decades of experience. Our team of Salesforce specialists will help you leverage Health Cloud perfectly to overcome barriers and improve the overall patient experience.