Salesforce Education Cloud

Why educational institutions should consider Salesforce Education Cloud to streamline student services

When BI Norwegian Business School sought to establish itself as an international market leader, they knew they had to update their technology and streamline student services. They chose Salesforce Education Cloud to centralize their communication channels and elevate the student experience. 

With the new digital capabilities and a transformed ecosystem, BI created a single point of access for students and a unified platform for its staff. Marketing and communication automation gave them a 360-degree view of students and activities to help deliver a relevant and personalized experience. In just a few months, it resolved 87% of the 11,000 service requests in first contact.  

Needless to say, educational institutions can break new ground with Salesforce Education Cloud!

Modern educators need the power to assist a student at the right time, the ability to keep parents informed about their ward’s progress, and the proactiveness to respond with agility and empathy. 

Salesforce Education Cloud enables all this and more to facilitate continuous learning and improvement. It makes it easier for institutions to collaborate, communicate, and create better experiences for all. 

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Salesforce Education Cloud is shifting the tide for educational institutions

Salesforce is empowering students, educators, and administrators to attain personal growth and institutional success. Educational institutions have embraced a digital-first mentality keeping students’ needs at the forefront during decision-making. The pandemic has served to accelerate the pace of digital innovation across all facets of the ecosystem. 

Want to know more? Read: How universities are using AI to power operational efficiency

 IDC has categorized 29% of Educational institutions as ‘digitally determined’ who are charting their digital journeys with multiple innovations for virtual learning and see Salesforce Education Cloud as a key component in bringing the ecosystem together.

What is Salesforce Education Cloud?

Salesforce took a giant leap in the world of CRM (customer relationship management) with Education Cloud. It helps educational organizations prioritize the student experience to ensure long-term student success. 

It helps them future-proof themselves while keeping pace with the shifting needs. It gives them insights into student activity and preferences, enables them to identify meaningful connections, and builds communities around students, parents, alumni, and other stakeholders. Most importantly, it keeps the complexities at bay. 

As Mark Lombardi, president of Maryville University, puts it, “Everything in the classroom should be challenging, but everything outside should be a service and should be easy.” 

With the help of Salesforce Education Cloud, Maryville University has improved the admissions process making it faster, easier, and more accessible to all prospective students. It has successfully used Service Cloud to provide an omnichannel service and Pardot for targeted communications. 

It has also built the Enterprise Application Solution for Yield (EASY), a free, open-source application solution on the Salesforce platform and is the recipient of a Campus Technology Impact Award for the extraordinary impact it has created using technology on campus.

Salesforce Education Cloud enables institutions to create a central hub of information that enables connected experiences at scale, every step of the way. From recruitment and admissions to career guidance and alumni engagement, it transforms the entire student experience with technology. 

A world of benefits 

Salesforce Education Cloud has something to offer to students and educators throughout the K-20 student lifecycle and beyond. 

According to the Total Economic Impact study by Forrester Consulting, it has been helping higher education institutions improve revenue, enrollments, savings, and retention. 

With Salesforce Education Cloud, educational institutions have been able to

Continuous improvement

Salesforce Education Cloud helps build strong communities with fast-response communication and student interactions.

Despite its remarkable retention rate, Santa Fe College struggled to wiggle out of its ‘second-choice’ school position among applicants. By leveraging Salesforce’s Pardot, Social Studio, and Community Cloud solutions, it was soon able to improve its outreach. It attained an increase of 250% in engagement, 60% in digital inquiries, 75% in campus tour requests, 15% in admissions applications, and 4% in enrollments. 

Connected campus

With the increasing use of mobile devices, it has become imperative for colleges to adopt mobile-first initiatives that make websites more responsive, build apps, and have a connected campus.

The University of San Diego was quick to realize this and turned to Salesforce Education Cloud to build mobile apps that can empower students. These apps help them track performance, activities, and even emotions about their chosen academic courses. The CRM and mobile apps have ensured better student engagement and communication beyond conventional classrooms.

Also read: A realistic look at the effectiveness of AI in the education sector

Better communication

Salesforce Education Cloud boosts productivity in a big way, helping schools and colleges break down silos and automate workflows. 

The London School of Economics and Political Science has been migrating all their data to the Salesforce platform to garner actionable insights and foster meaningful communication. With access to new metrics, it has increased the open rate of personalized emails from 25% to 40% and an increase in the click rate from just 2.9% to an impressive 11.23%.

Incredible features to unlock the power to do more

With an array of features and capabilities, Salesforce Education Cloud is opening new pathways for student success. In a day and age where educators spend more time addressing non-academic needs, it gives them the power to engage and retain students.

Some of its top features include:

  • Centralized and streamlined operations to enable digital engagement for effective communication.
  • Marketing automation to map critical milestones in the student journey and facilitate other functions such as campaign management, social marketing, personalized communication, event management, and online chat support 
  • Loan application management to coordinate with third-party vendors for loan approvals and manage communication on loan processing.
  • Admission Connect, an admission CRM software, creates customized solutions for smooth admissions.
  • Education Data Architecture (EDA) for a 360-degree view across the entire educational journey
  • The K-12 Architecture Kit to build a holistic data model for monitoring student interactions with other stakeholders
  • Einstein analytics to identify areas that need attention, track enrollments, and enhance engagement outcomes.

Salesforce Education Cloud: The ‘cost’ factor

As part of its Power of Us program, Salesforce offers ten subscriptions to eligible organizations at no cost. It provides an extensive range of packages packed with excellent CRM features to match your unique requirements. The EDA Basics Module available on Trailhead can be a good starting point to know what it’s all about. 

An easier way, of course, is to let our technology experts help you. 

Build a truly connected campus with Trigent

We have been helping educators prepare for tomorrow with the unmatched capabilities of the Salesforce Education Cloud. 

As you gear up to test the digital maturity of your institution and transform the learning experience, you count on us to pass with flying colors. We will partner with you to strengthen student journeys with deeper insights and greater engagement.

We can help you adopt a data-driven culture to drive digital engagement. Call us today for a business consultation. 

Author

  • Mamta Bhat Dang works as Associate Director- Customer Experience at Trigent. She comes from a strong B2B marketing background and has worked in top global IT firms.

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Mamta Dang

Mamta Bhat Dang works as Associate Director- Customer Experience at Trigent. She comes from a strong B2B marketing background and has worked in top global IT firms.

2 thoughts on “Why educational institutions should consider Salesforce Education Cloud to streamline student services”

  1. Hi, there colleagues, its great post on the topic of education and entirely explained,
    keep it up all the time.

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