By Himanshu Sharma on Oct 15, 2013 1:24:00 PM
An organization today cannot afford to work in a silo environment. In order to outperform, its workforce needs to get out of their closet, share, communicate and continually build on their existing knowledge and skills.
An organization today cannot afford to work in a silo environment. In order to outperform, its workforce needs to get out of their closet, share, communicate and continually build on their existing knowledge and skills to better understand customers' requirements, interdepartmental constraints, latest updates about employees and try in every way to evolve a culture nurtured with knowledge sharing through social collaboration within an organization.
Why Social Collaboration within an Enterprise?
Customers' today have more options than ever when it comes to buying a product. Their buying decisions are based on more information gathering. For instance a salesman who is not able to provide all information to a customer will never pull off a deal with that customer as he cannot fulfill his information need which largely affects his buying decisions. For a salesman to be effective in selling, he should have a rapport with fellow technical employees who can provide information in details if a customer has a specific query. A salesman also needs to be aware of what's going on in some of the relevant departments to keep himself abreast with the latest updates within the department to better manage the specific needs of a customer. In general, organizations cross functional teams must regularly collaborate with each other for knowledge transfer, training and providing support to each other, be it to understand the customers' expectations or knowing what's on everybody's mind. Also, obsolete methods to connect with geographically dispersed employees hold no true value as they end up in too many follow ups via phone calls or through emails.