Apple’s ARKit: Unique features delivering an immersive experience

Augmented Reality (AR) has emerged as a new communication medium that provides a wide range of processing devices’ motion tracking capabilities. In this article, we will discuss Apple’s iOS ARKit platform’s unique features that enable an immersive experience for users.

Features of iOS ARKit

AR isn’t only the joining of computer data with human detects. It is a lot more, thanks to the below-listed features:

  • Location property for creating and updating at specific points on the map
  • 3D views of amenities with AR with real-time 3D portraying, adding all the animation and textures
  • Optical or Video technologies are used to accomplish the way of augmentation.
  • Depth camera for a secure facial recognition system. Face ID will open 30% quicker, and those applications will dispatch twice as quickly in iOS 13.
  • Motion capture: moving moments of things by applying a similar body development to a virtual character.
  • AR is experienced in real-time conjoint, not pre-recorded. Data analyses, join a genuine activity with computer designs don’t consider AR. Therefore, amalgamating real and virtual.
  • Gauge lighting to help progress among Virtual and Real Worlds
  • ARKit produces information in meter scale, 3D virtual item anytime will be secured to that point in 3D space.
  • Augment Reality application improvement will encounter a total change with ARKit and recent iOS development highlights.

A little more about AR and the ARKit

The concept of AR dates back to 1950, while the term was coined in 1990 by Boeing researcher Tim Caudell. AR’s ability to recreate human sensory fuelled its increased usage in many applications.

After the launch of Google Glass, tech titans like Microsoft, Niantic, Sony, and Apple took up the initiative to leverage AR in new ways. Apple’s ARKit harnesses its library to offer features like collaborative sessions, mapping of physical 3D space, multiple face tracking, stable motion tracking, etc.

Now is the time to build a digitally driven experiential future with this booming platform of ARKit. Let’s join hands to inspire creative thinking that fuels tomorrow’s innovations.

AR has demonstrated a clear return on investment while offering businesses the means and ways to connect and converse with their customers. At Trigent, we help you create immersive experiences that are intuitive and data-rich while putting your customer needs at the core of every initiative. It’s time you embraced the many possibilities AR has to offer to unlock moments of delight for your customers. Allow us to help you push the standards a little higher.

Call us today for a consultation.


Bandwidth testing for superior user experience – here’s how?

The bandwidth Testing process simulates a low internet bandwidth connection and checks how your application behaves under desired network speed.

Considering a scenario where a specific application’s home page always loads in milliseconds in office premises this may not be the case when an end-user with low network speed accesses the application. To enhance user experience and get to know the application load times at specific network bandwidth speeds, we can simulate it and identify specific component/service call which is taking more time and can be improved further.

Prerequisites:

Bandwidth testing using Chrome browser. You should set your ‘Network’ panel in the chrome browser as per the below requirements.

Setup:

  1. Go to Customize and control Google Chrome at the top right corner and click More tools, then select Developer tools
    • Or press keyboard shortcut Ctrl + Shift + I
    • Or press F12
  2. Then click the ‘No throttling’ dropdown and choose Add… option under the Custom section.
  3. Click Add custom profile
  4. You will need to enter profile name in order to click on Add button. For example, ‘TestApp 1 MBPS’.
  5. Fill in the Download, Upload, Latency columns as below and click Add.

Example for 100Kbps:

Download (kb/s)Upload (kb/s)Latency (ms)
10050300

Example for 1Mbps:

Download (kb/s) Upload (kb/s)Latency (ms)
102451250

Example for 2.5Mbps:

Download (kb/s)Upload (kb/s)Latency (ms)
2600150030

Configuring Chrome is a one-time affair. Once Chrome has been configured for bandwidth testing, use the same settings by selecting the profile name [TestApp 1 MBPS] from the No Throttling drop-down.

Metrics to be collected for bandwidth testing:

  • Data transferred (KB)
  • Time taken for data transfer (seconds)

Using Record network activity option in the Chrome browser, you can get the above attributes.

Note: Toggle button “Record network log”/”Stop recording network log” and button “Clear” are available in the network panel.

It is best practice to close all the non-testing applications/tools in the system and other tabs from Chrome where the testing is performed.

Steps for recording network activity:

  1. Open Developer Tools and select the Network tab.
  2. Clear network log before testing.
  3. Make sure Disable cache checkbox is checked.
  4. Select the created network throttling profile (say ‘TestApp 1 MBPS’).
  5. Start recording for the steps to be measured as per the scenario file.
  6. Wait for the completion of step and page is fully loaded to check the results
  7. Data transferred size for each recorded step will be displayed down in the status bar as highlighted. The size will be in byte/kilobyte/megabyte. Make note of it.
  8. Time taken for data transfer will be displayed in the timeline graph. The horizontal axis represents the time scale in a millisecond. Take the
  9. Maximum time. Take approximate value from the graph and make note of it.

Here is the sample screenshot taken for login process of snapdeal application page in which specific js component (base.jquery111.min.js) loading took 4.40s and also while searching for any product searchResult.min.js took 4.08s which can be improved further for better user experience.

This Bandwidth Testing Process helps in every possible way to improve user experience by identifying specific component or API calls which are taking more time to load and it helps developers to fix those specific components.

Your application’s performance is a major differentiator that decides whether it turns out to be a success or fails to meet expectations. Ensure your applications are peaked for optimal performance and success.

Trigent’s experienced and versatile Quality Assurance and Testing team is a major contributor in the successful launch, upgrade and maintenance of quality software used by millions around the globe. Our experienced responsible testing practices put process before convenience to delight stakeholders with an impressive industry rivaled Defect Escape Ratio or DER of 0.2.

Rich-Immersive Experiences Driven by AR/VR

2020 has taught us a lot, and among the lessons learned the biggest was the one on social cohesion. It taught us how important it was to restore the in-person sentiment albeit digitally to keep the customer experience delightfully engaging even in these trying times. Brands like Whole Foods for instance, recently went digital to empower customers with that familiar in-store feel. 

Retailers are now adopting advanced tools and technologies with AR/VR (augmented reality) and (virtual reality) at the helm to offer rich, immersive experiences to their customers.

The ground reality

There are countless examples of AR/VR changing customer experiences dramatically for the better. While AR digitally displays information to make sense of the real world, VR helps us understand and experience environments that could otherwise be costly or risky to experience physically. As per the ‘Seeing is believing’ report by PwC, virtual and augmented reality will reach $1.5 trillion and 23 million people globally by 2030 taking the number of people working with AR/VR support to 23.4 million.

AR and VR are adding immense value to the retail sector making way for more immersive storytelling. Jeremy Dalton Head of PwC’s AR/VR team in his book, Reality Check: How Immersive Technologies can Transform your Business says, “AR sacrifices full immersion for a direct connection to the physical world.” It can be helpful in revealing hidden information such as the components that go inside a product. “VR offers the best of all worlds: the ability to create a believable, engaging, and easily repeatable scenario but without the associated cost, disruption, or danger of the real thing,” he adds further.  

The product launch of OnePlus Nord in July 2020 was the first product launch in the world that used the power of AR, and the live cross-continent VR product launch of Jaguar’s all-electric I-PACE wowed one and all. Brands are now looking for more creative ways to integrate AR/VR into their marketing mix. Nike Japan too recently took the imagination of fans to the next level with Create with Air Max – an AR-powered coloring book that allows them to decorate black and white drawings of the shoes and watch their 3-D images float in real-time. 

The retail landscape

A rich, immersive shopping experience is now becoming a retail industry standard. Retailers can absolutely shake up customer experience through AR/VR by personalizing offers and empowering customers to visualize their favorite products in virtual settings. Says Sylvain Fabre, senior research director at Gartner, “Gartner expects that the implementation of 5G and AR/VR in stores will transform not only customer engagement but also the entire product management cycle of brands. 5G can optimize warehouse resources, enhance store traffic analytics and enable beacons that communicate with shoppers’ smartphones.” 

As per the global forecast to 2025 by ResearchAndMarkets.com, the VR market is predicted to grow from USD 6.1 billion in 2020 to USD 20.9 billion by 2025 at a CAGR of 27.9% while the AR market is projected to grow from USD 15.3 billion in 2020 to USD 77.0 billion by 2025 at a CAGR of 38.1% from 2020 to 2025. Research by Vibrant Media had revealed earlier that 67% of media buyers are keen on using AR/VR in their campaigns while GetApp indicated that 1 in 2 consumers in the UK are willing to use AR technology for shopping. With Apple rumored to be working on the next big thing – a VR headset and AR glasses – AR and VR clearly seem to be on everyone’s mind as they build digital transformation roadmaps. 

AR and VR together are contributing towards rich, immersive, unforgettable customer experiences. They empower retailers to offer:

Virtual try-ons – Prominent fashion labels Gucci and Hilfiger embedded AR into their apps to offer customers greater clarity while shopping by allowing them to digitally superimpose clothes and accessories onto themselves using their smartphone camera. The ability to scale products on their bodies or in their homes gives them better judgment and helps make informed buying decisions. IKEA Place app, for instance, allows customers to virtually place their true-to-scale 3D models in their space to give them the exact feeling of size, design, and functionality. In a crowded retail marketplace, this ‘try-before-you-buy’ experience could be the game-changer you may be looking for. 

In-store experience – It’s something customers are unable to enjoy in current times and a little attention can go a long way. It is the key to forging deeper connections. Retailers need to include AR/VR displays, kiosks, magic mirrors, smart carts, virtual store assistants, and digital fitting rooms depending on the products they sell to make the shopping experience efficient, enjoyable, but contactless. Remember how Levi’s came up with the co-watching video app allowing friends to share screen and shop together? This makes the whole experience not just engaging, but very emotional and intimate. 

Personalization – AR/VR allows unprecedented personalization. By employing marketing strategies that work well for mobile, desktop as well as web platforms, retailers can now offer 3D graphics-rich content for better customer engagement. Retailers can now offer more personalized products, and catalogs with detailed views keeping the individual preferences of customers in mind. Personalization also increases the likelihood of the customer returning to the same retailer for more and the possibility of product returns is also less.

Social media marketing – Social media filters are being used frequently now and Facebook investing heavily in AR/VR is proof that immersive experiences are now part of social media engagement. When used correctly on social media, AR/VR can help create new trends, increase impulse buys, and improve brand engagement. 

Customer engagement – VR has been helping brands offer simulated experiences to customers through different initiatives such as the one by Volvo where they offered a virtual test drive to customers. This initiative provides the brand a fresh engagement touchpoint to connect without having to wait for them to come down for a visit. This kind of positive engagement is just what is needed as we embrace the New Normal.

Productivity – A study published in The International Journal of Advanced Manufacturing Technology stated that warehouse pickers could complete orders 37% faster using an AR tool. DHL now has expanded its AR-based ‘vision picking’ program to its warehouses across the globe and those who are already part of the program are seeing 15% greater productivity. Time and cost savings in warehouse operations would mean faster fulfillment of orders, fewer complaints, and lower operational costs.

Create a magical customer experience with Trigent

AR and VR have demonstrated a clear return on investment while offering retailers the means and ways to connect and converse with their customers. At Trigent, we help you create immersive experiences that are intuitive and data-rich while putting your customer needs at the core of every initiative. It’s time you embraced the many possibilities AR and VR have to offer to unlock moments of delight for your customers. Allow us to help you push the standards a little higher.

Call us today for a consultation.

Why retail should dovetail cloud for success?

The year 2020 has been a year of learning for all industries. The unprecedented scale and reach of the pandemic encompassing the world impacted every region and industry. Retail in the United States is no different. Sales dropped from $5.47 trillion in 2019 to $4.89 trillion in 2020 due to the virus and restrictions to curb the pandemic. The prevailing condition demands that the retail industry, like every other industry, initiate or increase its speed of adopting technologies that enable businesses to face the new normal. Cloud plays an essential role in this transformational journey. A major driver set to act as the backbone, enabling the adoption of technologies and delivering desired business results. The global retail cloud market that stood at $11.89 billion will touch 39.63 billion by 2026, emphasizing cloud as a significant driving force that will propel the retail sector in the future.

Here are some of the factors that make the cloud a lucrative proposition for retailers.

In-sync operation

Many brick and mortar stores or offline stores still depend on legacy systems. Dependence on legacy impacts the integration of various business operations such as inventory, shipping, development, and POS. Migrating to the cloud enables retailers to get the different business operations in sync and get a consolidated view of all departments and locations in real-time. A real-time view of the inventory, shipment, and other business processes enables an in-sync seamless functioning across the organization.

Superior Customer Experience (CX) and convenience

The experience-driven economy has furthered the emphasis on personalization. Not only is there a demand for superior, seamless experiences, but users also want these experiences to be personalized. 80% of consumers are more likely to buy from a brand that provides personalized experiences. Retailers are well placed to provide to their customers what they demand. With a gold mine of customer and sales data, retailers can utilize cloud-enabled computing capabilities to analyze data. Cloud allows retailers to get a unified view of data from multiple sources, enabling the retailers to make data-driven, timely decisions. Moving to the cloud also boosts the performance of web applications ensuring that users do not abandon the site due to slow performance and a poor experience.

Scalability

Many reasons impact the sale of products. It could be the launch of a new product from a renowned brand or end of season sale that causes a spike in sales. The retail industry is also impacted by peak demand during particular seasons, such as the holiday season. As per Adobe Analytics, online retail sales grew 32.2% from 2019 to touch $188.2 billion during the holiday season. Similarly, the sales could also dip owing to low demand and other factors. Cloud helps retailers to prepare for such eventuality. Cloud-enabled systems can be programmed for scalability, meaning they can be automated to meet the requirements in case of a surge and limit the use of resources in case of a dip. Retailers can also save big on infrastructure investments and costs by using many cloud service providers’ pay per use model.

Retailers are looking for technologies that can immediately impact their business. They are either already experimenting or looking to build solutions that enhance customer experience and drive growth. Cloud works as the perfect catalyst in this transformational journey for retailers as it powers agility and provides the platform to build modern apps faster and at scale, anytime-anywhere.

Explore the latest trends in technology that are shaping the future of retail. Learn how Trigent’s expertise can help you conquer the cloud and get an edge over the new normal.

Incorporate the latest capabilities in cloud technology with Trigent’s team of certified cloud experts. Our suite of cloud services encompassing cloud advisory, cloud-native application development, cloud architecture, migration services, and cloud management is equipped to support you at every stage of your cloud journey.

5 Ways to Improve Customer Experience with AI in Retail in 2021

From the very beginning, businesses have always aimed to deliver the finest customer experience. Conversations between brands and consumers got more personal with time and modern technologies provided them the much-needed platform to connect and communicate. So much so that brands now know you like the back of their hand. Businesses worldwide have been leveraging artificial intelligence (AI) in retail to offer a personalized experience to consumers. They are now talking to you through AI-powered chatbots.

As consumers continue to juggle priorities at home and work amidst the pandemic, their expectations have gone through the roof. Time is precious and they are willing to indulge provided you anticipate their needs and fulfill them in the most efficient manner. As Kate Leggett, vice president and principal analyst at Forrester Research recently wrote, “Customers expect more from customer service organizations. They expect you to value their time, to make engagement easy, and to deliver answers and resolutions in a highly personal manner and in the context of their actions and journeys.”

Clearly, AI and automation have become customer service fundamentals of the modern age. Chatbot conversations, automated answers, customization are all driving factors. The AI-powered BMW factory in Germany stands testimony to the growing popularity of AI in the retail industry. The company has leveraged it well not only to ensure flawless perfection in its production processes but to also achieve 100% reliability for the cars that roll out from this particular setup.

Veritone’s The State of Artificial Intelligence in 2020 report predicts groundbreaking advances in machine learning and AI and expects 75% of commercial enterprise applications to use AI by 2021.

If you wish to level up your game in 2021, it’s time you transform customer experience with AI and chatbots. Here’s a quick sneak peek into the world of AI and chatbots and how it will transform retail in 2021.

1. Personalization with AI

AI has made it possible for retailers to predict the shopping behavior of consumers. They know what they like and exactly what’s on their mind. From wishlists to recommended products on Amazon and movies on Netflix to music on Spotify, they follow their digital footprints all the time. And that’s not all; they are now curating personalized content too. So now consumers are more pampered with promotional messages and customized deals targeted directly to them.

2. Data-driven predictions and insights

AI is bridging the gap between humans and machines like never before. Predictive models are being deployed to improve efficiency – be it to reduce energy consumption based on usage or avoid machine breakdowns by reminding consumers of car maintenance. AI gives a perspective on things ensuring growth in savings, performance, and efficiency.

3. A smarter world

As per Statistica, the number of digital voice assistants will touch 8.4 billion units by 2024 underlining their immense scope. Almost 60,000 smart devices support Alexa and the United States alone has more than 110 million virtual assistant users thanks to the increasing use of smartphones and other smart devices. Virtually everything from homes to vehicles is now connected and in turn, monitored. Voice-based searches are now part of our daily life and our best bet for digital searches on the go. Siri, Google Assistant, and Alexa have raised the benchmark for voice-based applications that are breaking new ground in different sectors including retail, banking, fashion, IT, eCommerce, and healthcare. In fact, voice interface is expected to be a driving factor for the retail sector in 2021 and beyond as most retail applications will have voice assistant capabilities to enhance experience and engagement.

4. Enhanced customer support

Chatbots will ensure that customers do not suffer even in non-working hours. While driving business revenues, they bring down operational costs and offer complete peace of mind to consumers. Juniper Research expects the number of successful retail chatbot interactions globally to go from 2.6 billion in 2019 to a whopping 22 billion by 2023.

5. Greater conversions through conversational commerce

Walk-in customers that were now forced to be at home due to the pandemic made contactless conversational commerce a runaway hit. Customers that used self-service as the first point of contact with a retailer were now eagerly lapping product catalogs through WhatsApp and Facebook, and other platforms. Omnichannel presence has now become the key for greater customer satisfaction and ‘my shopping my way’ has become the new mantra. Consumers now want to talk to their brands and have engaging conversations.

The LivePerson’s 2020 Consumer Preferences for Conversational Commerce report said 85% of global consumers are getting on to messaging brands and 75% were ready to spend more on brands that came up with the messaging option. Explained Robert LoCascio, founder and CEO of LivePerson, in the press release, “The evidence is clear: AI-powered messaging experiences are more in demand than ever before. Consumers around the world are clamoring for them, and they’ll even spend more money with brands that give them what they want. Brands that embrace conversational AI and infuse it with human qualities like empathy, love, and understanding will outperform their competitors and reach the cutting edge of customer service, marketing, and sales.”

Challenges of AI adoption in Retail

The potential of AI and chatbots however remains largely untapped despite its popularity. As per a 2018 U.S. Census Bureau survey, only 2.8% of companies in the U.S used machine learning indicating the achingly slow speed of technology adoption. Of course, things have changed radically now due to the pandemic. According to an exclusive study by Isobar based on inputs from 1350 global CMOs, 64% of them had completely or moderately changed their CX strategy to respond to changing needs in the Covid-19 crisis. While the focus remains on eliminating friction and pain points, building differentiation has become extremely important.

Successful AI adoption needs an understanding of what AI can and cannot do. AI will no doubt require skills that enterprises may lack as of now. Besides, there is the anxiety of adopting something new and the nagging fear of the unknown. Enterprises need to take into account both tangible and intangible benefits to determine the return on investment. No doubt AI will eliminate jobs but it will create many more jobs too. Gartner terms AI as a net-positive job motivator that will create 2.3 million jobs while eliminating 1.8 million jobs.

It is important to collate quality data that can help identify patterns, prevent errors, and lead to more positive outcomes. Data and skill deficit are in fact major hurdles to the successful adoption of AI. But with a little training and planning, AI adoption will prove to be a perfect investment.

Take the technological leap with Trigent

As consumers move from bricks to clicks, we urge you to embark on a journey of digital transformation with us. AI is the disruption modern organizations are gladly embracing to improve their bottom lines. At Trigent, we’ve packed tons of experience and value into easy-to-use intuitive solutions that can be easily deployed in your enterprise.

We will help you tide over implementation challenges and equip you with AI know-how. We will assess your needs and help you choose the right type of chatbot for your business. We will also help you create your own roadmap to ensure better business outcomes and a delightful customer experience.

Allow us to be your partners in progress. Call us today.

Technology Trends That Will Reshape Retail in 2021

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2020 pivoted the world to everything digital. Everything-from-home became the new norm, and we reimagined new ways to function this year. It was no different for shopping – eCommerce came to everybody’s rescue. Although online shopping is not new, it took center stage. Consumer-facing technology saved the day, and digital payments, telehealth, cloud-native apps, etc., are now mainstream in the AI-driven world.

Adobe recently revealed comprehensive insights on consumer spending and eCommerce based on some of the top retailers’ eCommerce transactions in real-time. The Black Friday sales figures touched a whopping $9.0 billion, a record high indicating an increase of 21.6% compared to last year. Taylor Schreiner, Director of Adobe Digital Insights, stated, “We are seeing strong growth as consumers continue to move shopping from offline to online this year. New consoles, phones, smart devices, and TVs that are traditional Black Friday purchases are sharing online shopping cart space this year with unorthodox Black Friday purchases such as groceries, clothes, and alcohol, that are usually purchased in-store.”

Digital penetration is now irreversible and will continue to navigate retail trends through 2021 and beyond. Here’s a quick lowdown on technology trends that will reshape retail in 2021.

Augmented reality (AR) and virtual reality (VR) will ensure an immersive consumer experience

Retailers leverage augmented reality to shift the focus from features and benefits to an immersive retail experience enabling young and restless millennials to choose better. While apparel companies went all out with their AR fitting rooms to help choose according to body type, beauty technology leader Sephora came up with magic mirrors in stores and mobile apps to enable consumers to see how the myriad make-up treatments and colors looked on them.

On the other hand, IKEA allowed consumers to place catalog items at scale in their homes to make better buying decisions. In a technology-driven world, the augmented reality and virtual reality market are predicted to touch 16.1 billion by 2025 globally, underlining a 48.8% CAGR for the forecast period 2020-2025.

Having tasted a shift in consumer behaviors, One Aldwych Hotel in London, in collaboration with Dalmore Whisky, treated their consumers to a distillery experience with VR. They offered a VR whisky cocktail that allowed them to visit the distillery, albeit virtually to see the barrels and the water and the fields that went into its making. To ensure deeper engagement and take out the loneliness from virtual shopping, brands now allow you to co-shop with your friends by helping consumers share product views and experiences. Popular brand Lego has created digital shopping assistants to make the whole experience a lot more exciting. These assistants even make personalized gift recommendations to take the digital shopping experience a notch higher.

After launching its Shopify AR to help businesses curate more immersive shopping experiences, Shopify also confirmed that interactions with products having 3D/A.R. content have a 94% higher conversion rate compared to those without it.

Retailers are also becoming more experiential, indulging in what we call ‘retailtainment’ where experience becomes immersive and memorable. For instance, Marvel invited fans into their cinematic world through interactive displays and real-life movie props at their touring Avengers S.T.A.T.I.O.N.

Virtual Assistants for 24×7 Customer Service

Retailers are leveraging chatbots and virtual assistants to interact with their consumers while robots lurk outside warehouses to manage inventory. AI-powered voice recognition technology is also playing a significant role in adding value to the whole shopping experience.

Retailers are also deploying mobile CRM to engage consumers with offers, discounts, reward points, loyalty programs, style alerts, etc. According to Forrester statistics, 50% of teams saw an increase in productivity after using mobile CRM. An IDC study predicts AI-powered CRM activities could increase global business revenues by $1.1 trillion by 2021, drawing attention to the extensive role AI plays in driving customer conversations and influencing customer behavior.

Hybrid Apps enable retailers to reach a wider audience, grow the market

As consumers continue to rely on smartphones for all their needs, hybrid apps play a pivotal role in bridging the gap between brands and consumers. They are pocket-friendly and work exceedingly well for small businesses too. Brands are now relying on messaging apps like WhatsApp and Facebook Messenger to engage with customers.

Hybrid apps have caught the fancy of retailers because they are a multi-platform app development option, unlike native, that focus on a single platform. Hybrid apps have a single code that applies to both Android and iOS, saving developers valuable time. Besides, it is also advantageous as developers can maintain, update, and upgrade by making changes in just one set of code instead of multiple code sets, delivering an at par customer experience across platforms.

Social Commerce and influencer marketing will enhance reach and value

A recent survey revealed 41% of respondents admitted to shopping online for stuff they would normally buy in stores. The recent introduction of Facebook shops is a classic example of the growing popularity of social commerce in the personalized shopping arena in the digital world. Social commerce is now becoming an integral part of ecommerce and is clearly here to stay.

With social commerce on the rise, the influencer game is stronger than ever. It has now transitioned from selfies and clever photo edits to unique influencer video content that connects, educates, and entertains. IGTV, Instagram Reels, and Instagram Live are all playing a major role in helping brands build solid digital communities through shared interests. Fitness experts for instance conduct live workout sessions on Instagram Live and then publish the same on IGTV for those who couldn’t tune into livestream.

Contactless is the buzzword now

A safe, seamless, frictionless experience is what we need. Contactless payments, contactless delivery and pickup, seamless checkouts, 1:1 in-store appointments, contactless checkout and delivery, and click-and-collect services are all crucial steps in that direction. Also, the fear of contamination has encouraged retailers to deploy drone technology to ensure the fastest delivery. Retailers are working in tandem with fintech companies to build better transactional models for quick, contactless payments.

Contactless mobile payments are in high demand, especially in this period of crisis. Consumers carrying their cards tend to spend more than those with cash in their wallets that often limit their purchasing power. Contactless payments are not just a fad but have greater staying power for the sheer speed, security, and convenience they offer. Those who have failed to adopt them have lost business. As per the 2020 Holiday Spending Insights Report by NMI, 43% of consumers avoided retailers that did not offer contactless payments. Tap-to-pay cards are popular, so are mobile wallets such as Google Pay and Apple Pay.

Make your retail business future-ready with Trigent

The retail environment is changing at a rapid pace. Clearly, brands are going out of the way to redefine the possible and are winning the game in the midst of the pandemic. It is important to go omnichannel to provide best-in-class experiences to consumers across touchpoints because the online and offline worlds converge.

Serve your customers efficiently by accelerating the adoption of the latest developments in technology. Capitalize on Trigent’s market experience to incorporate the best practices and implement solutions right the first time. With its comprehensive suite of IT Services offerings, Trigent is your go-to partner for all your IT digital evolution requirements.

Contact our Solutions Specialists today. Request a demo now.

Improve the quality of digital experiences with Performance Engineering

Quality at the heart of business performance

“In 2020, the key expectation is fast, reliable, and trustworthy software.” *

As businesses embrace the Agile/DevOps culture and the emphasis on CI/CD is growing, quality assurance is seen as a standalone task, limited to validating functionalities implemented. When QA and Testing is an afterthought in an Agile/DevOps culture, the result is a subpar consumer experience followed by an adverse impact on the revenue pipeline. Poor customer experience also directly impacts brand credibility and business equity. While UI/UX are the visible elements of the customer experience, product, or service performance is a critical element that is often neglected. Performance Testing identifies the gaps that are addressed through Performance Engineering.

Small steps, significant gains – the journey towards Performance Engineering

The deeper issue lies in the organization’s approach towards quality and testing – it is considered an independent phase rather than looked upon as a collaborative and an integrated approach. Performance engineering is a set of methodologies that identifies potential risks and bottlenecks early on in the development stage of the product and addresses them. It goes without saying that performance is an essential ingredient in the quality of the product, there’s a deeper need for change in thinking – to think proactively, anticipate early in the development cycle, test and deliver a quality experience to the end consumer. An organization that makes gradual changes in its journey towards performance engineering stands to gain significantly. The leadership team, the product management, and the engineering and DevOps at different levels need to take the shift-left approach towards performance engineering.

Make Performance Engineering your strategic priority today

Despite the obvious advantages, performance testing is typically a reactive measure that is addressed after the initial launch. However, organizations need to embrace performance engineering measures right from the design phase, start small, and take incremental steps towards change.

Covid-19 has rapidly changed the way consumers behave globally. Businesses caught onto remote working; consumers moved shopping, entertainment, banking, learning, and medical consultations online. Consider the quantum jump in usage triggered by the pandemic.

The dramatic increase in the use of digital services has covered decades in days.**

Companies that adopted scalability and performance centric design have moved swiftly to capture the market opportunity.

With multiple user-interfaces across sectors being the norm and the increasing complexity of digital experiences, it is critical for businesses to get it right the first time in order to gain and retain customers’ trust.

As cloud migrations continue, whether rehosting the app on an IaaS or rebuilding a new approach, performance engineering ensures that migrated systems withstand sudden surges in usage. According to a Sogeti and Neotys report, 74% of the load testing infrastructure is operated in the cloud today. Cloud infrastructure providers ensure reliability but they may not be aware of the performance metrics that matter to the business and their impact. As organizations move from monolithic systems to distributed architectures provided by an assortment of companies, corporate leaders need to recognize the importance of performance engineering and embrace it to deliver the right solutions for the first time.

Our approach to Performance Engineering philosophy

At Trigent, we put the customer experience at the heart of planning the entire testing cycle. Our performance engineering practices align with ‘metrics that matter’ to businesses in the DevOps framework. While testing identifies the gaps in performance, the onus of architecting it right lies on the DevOps engineering team with proactive inputs from QA and Testing.

Performance engineering is also a way of thinking, the ability to plan for performance at the time of design, right at the beginning. As for quality, besides testing for functionality, anticipating potential bottlenecks helps us assess the process in its entirety in the beginning.

Asking some of these customer-centric questions early on shifts the perspective right at the outset. Ask them early, and you’re on your way to a performance engineering culture.

Parameters that matter

‘Will my application meet the defined response-time requirements of my customers?’

Consider an app that doesn’t respond within the expected standards of the customer; the chances of that application making it to the customer’s phone screen is pretty slim.

‘Will the application handle the expected user load and beyond?’

An application that tested well with 10 users may fail when that number is multiplied by a thousand or two.

We take the viewpoints of multiple stakeholders, consider parameters that matter to the customer, and assess impact early on.

Customer experience matters

Performance Engineering takes into account the overall experience of the end-user and their environment.

Asking pertinent questions such as ‘Will my users experience acceptable response times, even during peak hours?’ or ‘Does the application respond quickly enough for the intended users?’ does well to anticipate potential pitfalls in network usage and latency.

‘Where are the bottlenecks in my multi-user environment?’

Understand the real environment of the user and their challenges to provide a quality user experience.

Early Focus

The non-functional aspects are integrated into the DevOps and an early focus on performance enables us to gain insights into architectural issues.

‘How can we optimize the multi-user application before it goes live?
‘How can we detect errors that only occur under real-load conditions?

Quick course corrections help optimize performance and make the product market-ready. Besides faster deployment, quality assurance gives our clients an added advantage of reduced performance costs.

Architect it right

‘What system capacity is required to handle the expected load?’
‘Will the application handle the number of transactions required by the business?’

Important questions like these focus on architecting the product for performance. As part of the performance engineering methodology, our teams consistently check and validate the capabilities at the time of developing the product or scaling it up. We take the shift-left and shift-right approach to anticipate, identify, and remove bottlenecks early on. Getting the architecture right enables us to deliver and deploy a high-quality product every time.

Performance engineering done right is sure to improve the planning-to-deployment time with high-quality products. Plus, it reduces performance costs arising out of unforeseen issues. A step-by-step approach in testing makes sure organizations move towards achieving performance engineering. Talk to our experts for scalable performance engineering solutions for your business.

Learn more about Trigent software testing services.


Reference:
* The State of Performance Engineering 2020 – A Sogeti and Neotys report
** Meet the next-normal consumer – A McKinsey & Company report

Trigent Software Proud to be Named on Clutch 1000

Here at Trigent Software, we know it can be tough trying to juggle business success and staying up to date with all of the latest and greatest software innovations. That’s why we’re dedicated to IT outsourcing and offshore development! We enable organizations to adopt innovative digital processes and customer engagement models and outstanding results.

In light of our success, we’ve earned recognition for our custom software development prowess, and have earned ourselves a spot on the Clutch 1000! This is a list of the top B2B service providers, reviewed and vetted by Clutch’s verified research. We’re number 179 on the list, out of over 1000 custom software developers, but the only service provider featured from Fayville, Massachusetts!

We’d like to set this time aside to thank our wonderful customers for helping us achieve this award. They participated in client interviews with Clutch analysts to gauge our impact on their day to day business. They ranked us on the basis of cost-effectiveness, attention to project deadlines, and our overall quality of service. In reflection of those scores, we’ve been given an amazing 4.8 out of 5-stars! We’re so happy we’ve been able to meet our clients’ expectations! Please take a look at a recent review below:

For those who might not know, Clutch is a B2B market research firm that employs a unique ratings methodology to compare companies across sectors. We’ve also been recognized by Clutch’s sister platforms, The Manifest and Visual Objects. The Manifest, a site where companies can be identified as leaders through business metrics, list us on their directory of top software development companies. Visual Objects, a platform that features top firms and their visual portfolios, names us among their top custom software developers.

Thank you one and all for making this award possible! Please drop us a line if you’d like to start a project today.