Hybrid Apps or Cross-Platform? The right strategy for Retail Mobile Apps in 2021

In the digital world of today, it’s impossible to run any business without a mobile application. But developing multiple apps for different platforms is challenging and expensive. 2020 saw a surge in mobile adoption as consumers went mobile to learn, work, and shop to cope up with the pandemic. The spending on mobile apps touched a whopping $143 million indicating a 20% rise as compared to 2019.

But even before the pandemic, popular Dutch lingerie designer brand Marlies Dekkers saw more than 75% of their revenue through mobile. Brands like Nike and many others had already started diversifying business practices to avert the retail apocalypse. Walmart had begun consolidating multiple apps into a centralized one to bring in greater choice and diversity to consumers. Leading eCommerce major Shopify achieved 10 years’ worth of growth in just 90 days. Retailers are having to roll out new features faster in their mobile app experiences while ensuring feature parity across the different platforms. To meet this challenge, popular brands such as Amazon, Apple, Remote POS, and Baskin Robbins have gone the hybrid way.

Enhancing the experience further with cross-platform

A hybrid app is your best bet if you wish to launch your mobile app quickly. According to a recent report, 74% of the top iOS retail apps are hybrid apps. These statistics might defy the conventional wisdom that was once in the favor of native apps for their superlative performance and the seamless user experience. After perfecting the infrastructure built for the web for several years, it didn’t make much sense to rebuild it for mobile. That would duplicate effort and result in a huge loss of time and resources. But then, the game changed altogether with hybrid apps. While offering total value for your investments, hybrid proved to be a smart choice thanks to low-code development tools. A hybrid app would mean 60-80% savings as compared to a native app with a 234% ROI.

But despite being a time and money savior, hybrid does pose a challenge in achieving the ideal UI and UX. These overheads of having to develop separate native apps for iOS and Android are effectively addressed by cross-platform apps that offer an elegant means to code once for both platforms.

Today, there is a growing inclination towards cross-platform apps that ensure feature parity and work equally well for all platforms such as Android, iOS, and Windows. Hybrid apps followed by cross-platform apps have ushered in so much functionality that both strategies are adopted as needed. The world clearly cannot stop raving about cross-platform apps. So if you are wondering if a cross-platform app is right for your retail business, here’s what you should know.

The shift to cross-platform

The truth is that you get to experience just the tip of the iceberg when you download an app. The infrastructure behind the app is evident only after you start using it as you browse through product catalogs, access purchase history, view shipping information, etc. The modern cross-platform apps now respond and react as quickly as their native counterparts providing users everything they need. With a full-fledged native-quality mobile experience, retailers are now jumping onto the cross-platform app bandwagon.

Experience matters

A bad mobile experience will drive away customers. A cross-platform app offers the perfect solution to the changing needs of businesses. It is a single-codebase app created using tools like Flutter, Kotlin, Xamarin, React Native, etc. and common examples of this app include Facebook Ads Manager, Airbnb, Reddit, and Zipcar. Cross-platform app development is now gaining a lot of momentum allowing hybrid mobile app development companies to create cross-platform apps that deliver exceedingly well on the performance front too.

Benefits for migrating toward cross-platform:

  • Efficient use of developer resources – Developers need to maintain just a single code base when building these apps thereby saving a huge amount of time typically required by native apps
  • Maintain Feature Parity across platforms. Brands can ensure common experience and functionality independent of the platform capabilities
  • Faster Time To Market: Once app development teams learn how to handle the OS differences or platform-specific store publication procedures effectively, the design-to-launch time will drastically reduce. Cross-platform apps also enable simpler and quicker updates, a boon considering the speed with which updates keep coming up.
  • Lower development and maintenance cost – They are easy to create and maintain with simple tools that can be used in-house thereby eliminating the need for hiring new talent for the job.
  • Consistent User experience – Due to the cross-platform approach with just one codebase running on desktop, web, and mobile, redundancies across channels are removed ensuring better design and UX consistency across platforms.

Wrapping up

A mobile app is rarely made for just one platform since users would want to use them across devices and platforms. Unlike a native approach that requires separate apps for each mobile platform and sometimes with very specific customization for tablets and smartphones, the cross-platform approach offers adaptive styling to ensure that the look and feel of your retail app automatically adapts to each platform. It enables retailers to reach out to a wider audience while saving cost and ensuring platform consistency. With immense potential, it serves as the perfect gateway to opportunities for custom mobile app development companies. Accelerating your mobile app development with cross-platform therefore makes a lot of sense.

Build with Trigent

As you re-evaluate your Mobile App strategy to address the scale and speed expected by your consumers, consider the Hybrid & Cross Platform alternatives. We, at Trigent, have powered apps for some of the coolest companies out there. We choose the right architecture, the ideal cloud computing platform, and an appropriate technology stack to ensure that the cost of building and maintaining an app is minimal while the experience is seamless. We also pay a lot of attention to security and compliance testing to ensure you get a secure, high-performing cross-functional app.

Embark on a software development journey with our experts. Contact us today to give your retail business a digital high.

Will Dart and Flutter Lead the List of Mobile App Development Frameworks?

Dart, as we know, is an open-source, object-oriented, general-purpose programming language developed by Google in 2011. It uses a `C’ style syntax and optionally trans-compiles it into JavaScript. While it is frequently used from client-side and server-side web development it is also used actively for mobile app development – both native and cross-platform. As per the TIOBE 2019 ranking – the de-facto standard for gauging the popularity of programming languages, Dart is in the 26th position, halfway through the listing of the top 50 preferred languages. Delphi and R, are however in the 15th and 16th position, which essentially means that they continue to remain popular programming options.

Dart’s entry timing might have been wrong, and its position amongst giants, makes it seem a negligible option. This could be the reason for its infamous ranking in Codementor in 2018. Codementor, listed Dart back then as the number one not to be learned the language. This period in its evolution was also not very encouraging if you see the lackluster demand in the job market for programmers with Dart skills. This, in spite of the fact, that Dart offers programmers ease of use and is naturally lightweight. With these two classical features, it should have been a programmer’s best friend, but in the competitive world of languages, Dart’s better features were ignored. That is until recently! Now, what could be the clincher for Dart is Google’s recent Cross-Platform mobile development Framework, Flutter completely supports Dart. This is definitely changing Dart’s fortune for the better. Flutter is popular and Dart is back on track.

Understanding Flutter

Towards the end of last year, Google’s new cross-platform mobile app framework Flutter released its first version. Though initially it was intended for mobile app development, now they are making it as a multi platform framework. Let’s take a closer look at what Flutter is doing for app development today.

Flutter is an open-source, cross-platform mobile app development framework. It currently supports iOS and Android development, with potential for other platforms including web and desktop support. Flutter sets itself apart from competition like React Native and Xamarin through consistency across platforms.

A Flutter app made using Material Design will look exactly the same on iOS as it does on Android. Additionally, Flutter is powered by Google’s Dart programming language, which should feel familiar to developers of various backgrounds.

Flutter first entered the programming world as `Sky’ and it ran on the Android operating system. Now Flutter completely supports Dart platform and uses its advanced features. On Android, iOS, Linux and Windows, Flutter apps use just-in-time and ahead-of-time compilations. Special feature of it is `hot reloads’, i.e. make modifications to running apps. This feature sets Flutter apart from the crowd.

Flutter support’s Google’s Skia graphics library, opening the world to its core world of animation and graphics.

Flutter – a game changer for Dart

Forbes.com’s Todd Fabacher, Experienced Chief Executive Officer, with an extensive history of working in the computer software industry for over 25+ years, says that he is constantly asked a fundamental question by companies, “What development language should I choose, and what tech is coming around the next corner?”

His answer is Flutter and Fuchsia. He also says that these two words will dominate all programming discussions in 2019.

Flutter is footloose and free and ideal for young, cash strapped developers. `Download it and start’ is the mantra.

Fuchisa is Google’s take on Android and is an operating system of the future. But then aren’t there enough operating systems? Why bother to create a new one? According to Todd, the answer to this question is three simple letters: IoT. It’s all those hundreds of millions of devices that are starting to be embedded in our everyday lives: Amazon’s Alexa, self-driving cars from Tesla, intelligent temperature control devices and even smart locks for our homes. Fuchsia might make is home in the billions of IoT devices in the next few years, and its secret will be Flutter. Flutter makes the development look easy, and it is built for the future.

The three forces, Dart, Fuchsia and Flutter are gearing up to take on the world of hybrid and cross-platform mobile application development and in a few years, they will be most programmers best friends.

Mobility for workforce and customer engagement

We, at Trigent, have crafted and implemented comprehensive mobility solutions for large enterprises and SMBs. We can extend this capability to design, develop, and provide mobility solutions to empower you with seamless ecosystems that transcend distances, devices, and distribution models. To know more about our mobility offerings, click here.