Hybrid Apps or Cross-Platform? The right strategy for Retail Mobile Apps in 2021

In the digital world of today, it’s impossible to run any business without a mobile application. But developing multiple apps for different platforms is challenging and expensive. 2020 saw a surge in mobile adoption as consumers went mobile to learn, work, and shop to cope up with the pandemic. The spending on mobile apps touched a whopping $143 million indicating a 20% rise as compared to 2019.

But even before the pandemic, popular Dutch lingerie designer brand Marlies Dekkers saw more than 75% of their revenue through mobile. Brands like Nike and many others had already started diversifying business practices to avert the retail apocalypse. Walmart had begun consolidating multiple apps into a centralized one to bring in greater choice and diversity to consumers. Leading eCommerce major Shopify achieved 10 years’ worth of growth in just 90 days. Retailers are having to roll out new features faster in their mobile app experiences while ensuring feature parity across the different platforms. To meet this challenge, popular brands such as Amazon, Apple, Remote POS, and Baskin Robbins have gone the hybrid way.

Enhancing the experience further with cross-platform

A hybrid app is your best bet if you wish to launch your mobile app quickly. According to a recent report, 74% of the top iOS retail apps are hybrid apps. These statistics might defy the conventional wisdom that was once in the favor of native apps for their superlative performance and the seamless user experience. After perfecting the infrastructure built for the web for several years, it didn’t make much sense to rebuild it for mobile. That would duplicate effort and result in a huge loss of time and resources. But then, the game changed altogether with hybrid apps. While offering total value for your investments, hybrid proved to be a smart choice thanks to low-code development tools. A hybrid app would mean 60-80% savings as compared to a native app with a 234% ROI.

But despite being a time and money savior, hybrid does pose a challenge in achieving the ideal UI and UX. These overheads of having to develop separate native apps for iOS and Android are effectively addressed by cross-platform apps that offer an elegant means to code once for both platforms.

Today, there is a growing inclination towards cross-platform apps that ensure feature parity and work equally well for all platforms such as Android, iOS, and Windows. Hybrid apps followed by cross-platform apps have ushered in so much functionality that both strategies are adopted as needed. The world clearly cannot stop raving about cross-platform apps. So if you are wondering if a cross-platform app is right for your retail business, here’s what you should know.

The shift to cross-platform

The truth is that you get to experience just the tip of the iceberg when you download an app. The infrastructure behind the app is evident only after you start using it as you browse through product catalogs, access purchase history, view shipping information, etc. The modern cross-platform apps now respond and react as quickly as their native counterparts providing users everything they need. With a full-fledged native-quality mobile experience, retailers are now jumping onto the cross-platform app bandwagon.

Experience matters

A bad mobile experience will drive away customers. A cross-platform app offers the perfect solution to the changing needs of businesses. It is a single-codebase app created using tools like Flutter, Kotlin, Xamarin, React Native, etc. and common examples of this app include Facebook Ads Manager, Airbnb, Reddit, and Zipcar. Cross-platform app development is now gaining a lot of momentum allowing hybrid mobile app development companies to create cross-platform apps that deliver exceedingly well on the performance front too.

Benefits for migrating toward cross-platform:

  • Efficient use of developer resources – Developers need to maintain just a single code base when building these apps thereby saving a huge amount of time typically required by native apps
  • Maintain Feature Parity across platforms. Brands can ensure common experience and functionality independent of the platform capabilities
  • Faster Time To Market: Once app development teams learn how to handle the OS differences or platform-specific store publication procedures effectively, the design-to-launch time will drastically reduce. Cross-platform apps also enable simpler and quicker updates, a boon considering the speed with which updates keep coming up.
  • Lower development and maintenance cost – They are easy to create and maintain with simple tools that can be used in-house thereby eliminating the need for hiring new talent for the job.
  • Consistent User experience – Due to the cross-platform approach with just one codebase running on desktop, web, and mobile, redundancies across channels are removed ensuring better design and UX consistency across platforms.

Wrapping up

A mobile app is rarely made for just one platform since users would want to use them across devices and platforms. Unlike a native approach that requires separate apps for each mobile platform and sometimes with very specific customization for tablets and smartphones, the cross-platform approach offers adaptive styling to ensure that the look and feel of your retail app automatically adapts to each platform. It enables retailers to reach out to a wider audience while saving cost and ensuring platform consistency. With immense potential, it serves as the perfect gateway to opportunities for custom mobile app development companies. Accelerating your mobile app development with cross-platform therefore makes a lot of sense.

Build with Trigent

As you re-evaluate your Mobile App strategy to address the scale and speed expected by your consumers, consider the Hybrid & Cross Platform alternatives. We, at Trigent, have powered apps for some of the coolest companies out there. We choose the right architecture, the ideal cloud computing platform, and an appropriate technology stack to ensure that the cost of building and maintaining an app is minimal while the experience is seamless. We also pay a lot of attention to security and compliance testing to ensure you get a secure, high-performing cross-functional app.

Embark on a software development journey with our experts. Contact us today to give your retail business a digital high.

Technology Trends That Will Reshape Retail in 2021

https://blog.trigent.com/wp-content/uploads/Technology-Trends-That-Will-Reshape-Retail-in-2021.mp3
Listen to the blog

2020 pivoted the world to everything digital. Everything-from-home became the new norm, and we reimagined new ways to function this year. It was no different for shopping – eCommerce came to everybody’s rescue. Although online shopping is not new, it took center stage. Consumer-facing technology saved the day, and digital payments, telehealth, cloud-native apps, etc., are now mainstream in the AI-driven world.

Adobe recently revealed comprehensive insights on consumer spending and eCommerce based on some of the top retailers’ eCommerce transactions in real-time. The Black Friday sales figures touched a whopping $9.0 billion, a record high indicating an increase of 21.6% compared to last year. Taylor Schreiner, Director of Adobe Digital Insights, stated, “We are seeing strong growth as consumers continue to move shopping from offline to online this year. New consoles, phones, smart devices, and TVs that are traditional Black Friday purchases are sharing online shopping cart space this year with unorthodox Black Friday purchases such as groceries, clothes, and alcohol, that are usually purchased in-store.”

Digital penetration is now irreversible and will continue to navigate retail trends through 2021 and beyond. Here’s a quick lowdown on technology trends that will reshape retail in 2021.

Augmented reality (AR) and virtual reality (VR) will ensure an immersive consumer experience

Retailers leverage augmented reality to shift the focus from features and benefits to an immersive retail experience enabling young and restless millennials to choose better. While apparel companies went all out with their AR fitting rooms to help choose according to body type, beauty technology leader Sephora came up with magic mirrors in stores and mobile apps to enable consumers to see how the myriad make-up treatments and colors looked on them.

On the other hand, IKEA allowed consumers to place catalog items at scale in their homes to make better buying decisions. In a technology-driven world, the augmented reality and virtual reality market are predicted to touch 16.1 billion by 2025 globally, underlining a 48.8% CAGR for the forecast period 2020-2025.

Having tasted a shift in consumer behaviors, One Aldwych Hotel in London, in collaboration with Dalmore Whisky, treated their consumers to a distillery experience with VR. They offered a VR whisky cocktail that allowed them to visit the distillery, albeit virtually to see the barrels and the water and the fields that went into its making. To ensure deeper engagement and take out the loneliness from virtual shopping, brands now allow you to co-shop with your friends by helping consumers share product views and experiences. Popular brand Lego has created digital shopping assistants to make the whole experience a lot more exciting. These assistants even make personalized gift recommendations to take the digital shopping experience a notch higher.

After launching its Shopify AR to help businesses curate more immersive shopping experiences, Shopify also confirmed that interactions with products having 3D/A.R. content have a 94% higher conversion rate compared to those without it.

Retailers are also becoming more experiential, indulging in what we call ‘retailtainment’ where experience becomes immersive and memorable. For instance, Marvel invited fans into their cinematic world through interactive displays and real-life movie props at their touring Avengers S.T.A.T.I.O.N.

Virtual Assistants for 24×7 Customer Service

Retailers are leveraging chatbots and virtual assistants to interact with their consumers while robots lurk outside warehouses to manage inventory. AI-powered voice recognition technology is also playing a significant role in adding value to the whole shopping experience.

Retailers are also deploying mobile CRM to engage consumers with offers, discounts, reward points, loyalty programs, style alerts, etc. According to Forrester statistics, 50% of teams saw an increase in productivity after using mobile CRM. An IDC study predicts AI-powered CRM activities could increase global business revenues by $1.1 trillion by 2021, drawing attention to the extensive role AI plays in driving customer conversations and influencing customer behavior.

Hybrid Apps enable retailers to reach a wider audience, grow the market

As consumers continue to rely on smartphones for all their needs, hybrid apps play a pivotal role in bridging the gap between brands and consumers. They are pocket-friendly and work exceedingly well for small businesses too. Brands are now relying on messaging apps like WhatsApp and Facebook Messenger to engage with customers.

Hybrid apps have caught the fancy of retailers because they are a multi-platform app development option, unlike native, that focus on a single platform. Hybrid apps have a single code that applies to both Android and iOS, saving developers valuable time. Besides, it is also advantageous as developers can maintain, update, and upgrade by making changes in just one set of code instead of multiple code sets, delivering an at par customer experience across platforms.

Social Commerce and influencer marketing will enhance reach and value

A recent survey revealed 41% of respondents admitted to shopping online for stuff they would normally buy in stores. The recent introduction of Facebook shops is a classic example of the growing popularity of social commerce in the personalized shopping arena in the digital world. Social commerce is now becoming an integral part of ecommerce and is clearly here to stay.

With social commerce on the rise, the influencer game is stronger than ever. It has now transitioned from selfies and clever photo edits to unique influencer video content that connects, educates, and entertains. IGTV, Instagram Reels, and Instagram Live are all playing a major role in helping brands build solid digital communities through shared interests. Fitness experts for instance conduct live workout sessions on Instagram Live and then publish the same on IGTV for those who couldn’t tune into livestream.

Contactless is the buzzword now

A safe, seamless, frictionless experience is what we need. Contactless payments, contactless delivery and pickup, seamless checkouts, 1:1 in-store appointments, contactless checkout and delivery, and click-and-collect services are all crucial steps in that direction. Also, the fear of contamination has encouraged retailers to deploy drone technology to ensure the fastest delivery. Retailers are working in tandem with fintech companies to build better transactional models for quick, contactless payments.

Contactless mobile payments are in high demand, especially in this period of crisis. Consumers carrying their cards tend to spend more than those with cash in their wallets that often limit their purchasing power. Contactless payments are not just a fad but have greater staying power for the sheer speed, security, and convenience they offer. Those who have failed to adopt them have lost business. As per the 2020 Holiday Spending Insights Report by NMI, 43% of consumers avoided retailers that did not offer contactless payments. Tap-to-pay cards are popular, so are mobile wallets such as Google Pay and Apple Pay.

Make your retail business future-ready with Trigent

The retail environment is changing at a rapid pace. Clearly, brands are going out of the way to redefine the possible and are winning the game in the midst of the pandemic. It is important to go omnichannel to provide best-in-class experiences to consumers across touchpoints because the online and offline worlds converge.

Serve your customers efficiently by accelerating the adoption of the latest developments in technology. Capitalize on Trigent’s market experience to incorporate the best practices and implement solutions right the first time. With its comprehensive suite of IT Services offerings, Trigent is your go-to partner for all your IT digital evolution requirements.

Contact our Solutions Specialists today. Request a demo now.